The Best D2C Family & Home Brands

Highlights for Children brought 100 years of brand trust—and came ready to evolve their retention marketing for the next generation. With millions of subscribers and a wide range of buyers (from grandparents to first-time parents), they needed more than batch-and-blast. UN/COMMON rebuilt their lifecycle program from the ground up—launching behavior-based flows, refining segmentation, and activating SMS for the very first time. The result? A substantial increase in email revenue and flows that now outperform previous campaigns.

UN/COMMON retention strategists transformed Magnetic Me's customer journey by optimizing flows and segmentation. Recognizing a valuable opportunity, they strategically merged the Magnetic Me and Simply Magnetic Me brands, fostering a seamless customer experience. Leveraging Magnetic Me's email base, they executed cross-selling strategies to elevate awareness of Simply Magnetic Me, propelling significant business growth.

Gerber Childrenswear’s recognizable brand identity and large consumer base suggested email program success, but with deliverability issues and holes in their flow ecosystem, there was a need for collaboration and updating. UN/COMMON’s Consumer Retention team stepped in to provide strategic guidance and a custom roadmap with a goal to drastically improve deliverability, engagement, and revenue metrics.

In pursuit of delivering a seamless shopping experience, Lalabu partnered with UN/COMMON to implement a strategic UX enhancement for improved functionality. As a trailblazing babywearing brand, they were dedicated to simplifying every parent's or caregiver’s shopping journey. UN/COMMON’s Revenue Optimization team developed and implemented custom strategies that transformed Lalabu’s website into one that offers effortless navigation, quicker access to favored products, and a streamlined checkout process.

What happens when a million-dollar playground company needs to turn phone calls into online conversions? Playground Boss partnered with UN/COMMON to transform their outdated BigCommerce site into a high-performance Shopify Plus experience, designed for search, quoting, and serious growth. We didn’t just build a site; we built a digital sales engine that makes $30K average orders feel effortless. Whether buyers are city officials or first-time school admins, this site confidently guides them.

The partnership between UN/COMMON and Scandia Home began as a means to improve email metrics and the customer journey for this luxury home goods brand. The initial focus was on the development of creatively cohesive emails, sustainable segmentation strategies, and new flow messages. The partnership has since evolved into an advanced strategic and creative partnership with telling results.

AreaRugs has substantial inventory and customer traffic, but we saw an opportunity to improve their digital experience. We revamped their Shopify architecture by integrating Rebuy-powered upsells and bundles. The new navigation system allows easy exploration of over 7,000 SKUs, with intuitive filters and optimized product detail pages (PDPs) for a better shopping experience.

Picture this: UN/COMMON experts taking the reins in a complete overhaul of Emotiva's email and website strategy, ramping up the personalization to unprecedented levels while seamlessly integrating it with Emotiva's vision to transform audio and home theater. The outcome? A robust framework for improving overall site experience, nurturing long-term customer loyalty, and driving revenue growth that's reshaping industry standards.

Looking to elevate their retention marketing efforts, Layla Sleep enlisted the Consumer Retention experts at UN/COMMON with goals to increase owned channel revenue and launch them into a modern design age. By implementing strategic audience segmentation, crafting a personalized and targeted flow infrastructure specifically focusing on optimizing the Welcome Series, and elevating the overall design aesthetic the UN/COMMON team catapulted Layla Sleep into full lifecycle eCommerce success.

SOUNDBOKS partnered with UN/COMMON to elevate their global email marketing initiatives, propelling the esteemed EU brand to new heights in the US market. Expanding globally while crafting a tailored email program, they implemented cutting-edge flow strategies and brand storytelling with optimized creative and content. This meticulous approach resulted in SOUNDBOKS establishing a strong presence and resonance among the US audience.

The Foggy Dog had the loyalty—what they lacked was the lifecycle strategy to harness it. Their email program was underbuilt, under-segmented, and missing the personalization today’s pet-loving customers expect. UN/COMMON stepped in to rearchitect the entire retention engine, designing flows and campaigns around real behavior and intent. The results? A retention program that’s finally as thoughtful as the brand.