In pursuit of delivering a seamless shopping experience, Lalabu partnered with UN/COMMON to implement a strategic UX enhancement for improved functionality. As a trailblazing babywearing brand, they were dedicated to simplifying every parent's or caregiver’s shopping journey. UN/COMMON’s Revenue Optimization team developed and implemented custom strategies that transformed Lalabu’s website into one that offers effortless navigation, quicker access to favored products, and a streamlined checkout process.
UX/UI MOBILE-FIRST ENHANCEMENTS
Embarking on a dynamic partnership with Lalabu, UN/COMMON’s Revenue Optimization team was dedicated to UX/UI mobile first enhancements in addition to honing in on their brand story. Launching into work, the team elevated the Lalabu site user’s experience by overhauling navigation, prioritizing a mobile-first approach for Product Detail Pages, and crafting bespoke landing pages to captivate users coming from offsite marketing campaigns.
TAILORED CROSS-SELL STRATEGIES
Through a meticulous examination of their tech infrastructure, UN/COMMON implemented the power of AI-driven cross-sell tactics to optimize Lalabu’s site performance by decluttering unnecessary applications and streamlining UI. This resulted in an impressive 5% surge in AOV and $150,000 in additional revenue solely attributed to unique cross-sell strategies.
Core partners
