Industry

Home Goods

Services

Consumer Retention

RETENTION PROGRAM EVOLUTION: EMAIL SUCCESSES IN ACTION

The partnership between UN/COMMON and Scandia Home began as a means to improve email metrics and the customer journey for this luxury home goods brand. The initial focus was on the development of creatively cohesive emails, sustainable segmentation strategies, and new flow messages. The partnership has since evolved into an advanced strategic and creative partnership with telling results.

%Increase in YoY Flow Revenue

%Increase in YoY Campaign Revenue

%Increase in Unique Open Rate

CREATING CUSTOMER JOURNEY SYNERGY

The UN/COMMON team created pre-purchase and post-purchase flows with a focus on increasing brand trust, brand loyalty, and shopping opportunities. At the same time, they developed campaigns with new content ideas and a fresh look. The resulting metrics for successful deliveries, revenue, open rate, and click rate increased significantly for flows and campaigns—confirming the need for updates.

NEXT LEVEL COLLABORATION

With best practices and creatively elevated emails in place, the teams were able to prioritize uniquely tailored automated flow paths and ongoing creative analysis to elevate Scandia Home’s retention program to best-in-class. Looking to the future, the UN/COMMON Consumer Retention team worked alongside the Scandia Home team to create a robust initiative roadmap outlining key areas in the retention program that can evolve to keep Scandia Home as a standout in the luxury linen space.

We have been working with UN/COMMON for nearly two years, and the year-over-year revenue growth we have witnessed in Email Flows and Campaigns has been phenomenal. We did do our due diligence and spoke to a few referrals before committing to partner with UN/COMMON and we're very happy with our decision! We have been paired with a great retention team from strategy to creative. We truly feel like UN/COMMON is an extension of the Scandia Home team as they take the time to understand our brand, our voice, and the way we want to market ourselves. We are very excited to see the continued expansion of our email business in the upcoming year with UN/COMMON!

- Krista Tracy, Director of Brand, Scandia Home

CORE PARTNERS

We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.

Let's Meet