The D2C Beauty & Skincare Experts

With just one month to prepare for an international brand launch.

Noticed partnered with Rare Beauty by Selena Gomez on a go-to-market strategy that balanced email marketing and industry best practices with the uniqueness the brand was founded on.

The partnership between the UN/COMMON Conversion Optimization team and Ursa Major has proven to be a transformative collaboration, significantly enhancing Ursa Major's online performance. The team’s joint efforts have focused on refining digital strategies and implementing effective optimizations to drive growth. By addressing key areas such as site architecture, user experience, and conversion tactics, a strong foundation for sustained success was created. Read on to see how the partnership has exemplified the impact of targeted, data-driven approaches in achieving remarkable improvements in digital metrics and overall performance.

We joined forces with Beauty Blender to revamp the brand’s eCommerce operations. This involved a deep dive into their current site’s performance and analytics to find common pain points and untangle customer journeys, and the results simply highlight the untapped value of a seamless user experience.

Looking to focus on repeat purchasers and creating brand loyalty, Dermalogica tapped the experts at UN/COMMON to help. The Lifecycle Marketing team jumped in to identify the key pre-purchase and post-purchase customer touchpoints that needed to be added and optimized within the Dermalogica flow infrastructure.

Pixi Beauty, founded by Swedish makeup artist Petra Strand, has been a beacon of skin-loving care and color for over 25 years. Known globally for its award-winning Glow Tonic, Pixi embodies a mission to empower natural radiance through innovative, multi-purpose products that resonate with beauty enthusiasts worldwide. However, as their brand grew, Pixi recognized the need for an eCommerce presence that could match their ambition and legacy.

A clean beauty brand for all skin types, Florence by Mills has a cult-like following. With such a following, the need for lightning-fast and user friendly site was at the forefront Florence by Mills’ to-dos. Enter: UN/COMMON. Through a speed audit, significant opportunities were identified to greatly enhance the Florence By Mills site experience: compressing images, removing unused scripts, and reducing code-bloat. Through custom app optimizations, a UX refresh, and a revamped loyalty program Florence By Mills' site performance skyrocketed.

After building brand recognition through successful wholesaler relationships with eCommerce giants such as Sephora and Nordstrom, Sunday Riley saw the need to take the next step and build an eCommerce site for themselves. In addition to getting a piece of the booming beauty industry, they’d now have access to valuable customer data that they weren’t privy to before. Additionally, possibilities opened up for Sunday Riley to drive traffic and target new customers through their own digital marketing efforts.

With a tight deadline before the launch, UN/COMMON worked with Sunday Riley’s designers to develop a Shopify Plus site that would allow the brand to scale in a way it never could before—and opened up a stream of revenue that wasn’t available previously.

Wander Beauty was growing beyond expectations and needed their eCommerce platform to keep up. We helped maintain their fast growth by replatforming to Shopify 2.0 with a fully custom, elegant user experience for their loyal customers.

Invisible Bead Extensions® (IBE®) isn’t your typical beauty brand, and their lifecycle marketing couldn’t be either. With a unique approach that caters to aspiring stylists and salon pros, they needed segmentation that flexed across certification, commerce, and education. UN/COMMON rebuilt their email and SMS flows from the ground up, resulting in open rates as high as 63% and click-throughs topping 35%. Every flow now works like a well-trained stylist: targeted, efficient, and built to convert.

Goldie Locks wasn’t struggling to grow—they struggled to scale intelligently. With two distinct audiences (stylists and everyday shoppers) and a product line built on education and trust, they needed more than basic flows. We rebuilt their entire lifecycle marketing strategy from the ground up, redesigning acquisition touchpoints, upgrading segmentation, and launching personalized journeys that delivered strong lifts in lifecycle revenue. The result? Smarter flows, stronger loyalty, and an email/SMS program that performs as beautifully as their hair care.

L’ANZA, a premium haircare brand, partnered with UN/COMMON to revamp its retention strategy. Their email and SMS channels lacked segmentation, behavioral nuance, and a cohesive strategy. We undertook the task of rebuilding the lifecycle engine from scratch. The result was a transformation of underperforming automations into a high-converting, always-on revenue machine, a feat that showcases the effectiveness of our strategy.

Blume partnered with UN/COMMON's Lifecycle Marketing experts to enhance revenue while upholding their mission. The collaboration began with a revamp of email templates, introducing an engaging design that harmonized with the brand and online store. Personalizing emails played a pivotal role in elevating the customer experience and contributing to the achievement of marketing goals. UN/COMMON's optimization of Blume's email strategy led to increased revenue, stronger customer relationships, and an enhanced brand reputation, solidifying their online presence.

Recognizing the need for a transformative approach, iNNBeauty Project enlisted
UN/COMMON to overhaul their digital marketing strategy. By focusing on personalized, segmented, and continuously evolving marketing flows, integrating innovative content, and leveraging the synergy between Attentive and Klaviyo, UN/COMMON significantly enhanced customer engagement and marketing effectiveness. The results speak for themselves—a more cohesive brand experience, improved customer retention, and a robust increase in marketing efficiency.

The brand came to us with a strong foundation: a clear aesthetic, established product lines,
and loyal customers. As the business evolved, it became clear that a more intentional, conversion-focused experience was needed across the entire site — from homepage
to product page.



Our role was to redesign the full customer journey, clarifying messaging, reducing friction, 
and creating a system that converts better. The goal wasn’t just to look good — it was to ensure the site works smarter, turning the traffic it has into measurable revenue growth.