Industry
Family & Kids
Services
Consumer Retention
Gerber Childrenswear®’s recognizable brand identity and large consumer base suggested email program success, but with deliverability issues and holes in their flow ecosystem, there was a need for collaboration and updating. UN/COMMON’s Consumer Retention team stepped in to provide strategic guidance and a custom roadmap with a goal to drastically improve deliverability, engagement, and revenue metrics.
%Increase in flow revenue
%Increase in open rate
%Increase in AOV
CUSTOM RETENTION ROADMAP
UN/COMMON’s Consumer Retention team jumped in and began with a thorough analysis of Gerber Childrenswear®’s full retention program lifecycle. Their findings? Shaky deliverability metrics and declining engagement and revenue KPIs. Recognizing the need for speedy solutions, UN/COMMON crafted a custom roadmap focusing on turning around performance issues and increasing overall email program engagement and success. This roadmap creation and subsequent flow infrastructure updates led to an impressive 170% increase in flow revenue.
REVAMPED FLOW INFRASTRUCTURE
The Gerber Childrenswear® team knew that a lack of strategic automated flows was holding back their retention program's success. UN/COMMON’s Consumer Retention team dove deep into their audience back to analyze and segment based on specific profile properties. Alongside strategic segmentation, the team implemented a custom flow infrastructure to optimize the email strategy designed to generate interest automatically at the right time in the buying cycle, ensuring conversions and program success.
Core partners
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.
see more work
