Gerber Childrenswear®’s recognizable brand identity and large consumer base suggested email program success, but with deliverability issues and holes in their flow ecosystem, there was a need for collaboration and updating. UN/COMMON’s Consumer Retention team stepped in to provide strategic guidance and a custom roadmap with a goal to drastically improve deliverability, engagement, and revenue metrics.
CUSTOM RETENTION ROADMAP
UN/COMMON’s Consumer Retention team jumped in and began with a thorough analysis of Gerber Childrenswear®’s full retention program lifecycle. Their findings? Shaky deliverability metrics and declining engagement and revenue KPIs. Recognizing the need for speedy solutions, UN/COMMON crafted a custom roadmap focusing on turning around performance issues and increasing overall email program engagement and success. This roadmap creation and subsequent flow infrastructure updates led to an impressive 170% increase in flow revenue.
REVAMPED FLOW INFRASTRUCTURE
The Gerber Childrenswear® team knew that a lack of strategic automated flows was holding back their retention program's success. UN/COMMON’s Consumer Retention team dove deep into their audience back to analyze and segment based on specific profile properties. Alongside strategic segmentation, the team implemented a custom flow infrastructure to optimize the email strategy designed to generate interest automatically at the right time in the buying cycle, ensuring conversions and program success.
Core partners
