The Best D2C Health & Wellness Brands

The Ancient Minerals brand has been the beloved solution to incorporate magnesium care into modern life for the past fifteen years. While the brand had a strong established content centric website powered through Wordpress; the continued curiosity that organic traffic generated and the increased popularity of purchase of these products under the Enviromedica name drove the desire for the Ancient Minerals brand and products to stand independently. The goal was to create a singular cohesive site experience on Shopify without sacrificing the integrity of organic content from Wordpress or purchasing power from Enviromedica.

David’s partnered with UN/COMMON to transform its lifecycle marketing into a 
high-performing, revenue-driving engine. The focus: build a cohesive, end-to-end retention program across email and SMS that not only increased engagement—but materially impacted revenue and customer lifetime value.

CastleFlexx had the product, the credibility, and the fan base—but their old site couldn’t keep up. They came to UN/COMMON to streamline the experience, increase AOV, and finally tell the story that pro athletes and doctors were already behind. From a frictionless membership portal to a CRO strategy that fixes what breaks conversions, we turned a stretch tool into a full-funnel brand experience. Now, every click feels intentional, and every page builds trust.

UN/COMMON's Redesign & Replatform and Lifecycle Marketing teams collaborated with Fenix Health Sciences to deliver a project that elevated their overall digital presence and customer engagement. Tasked first with replatforming their eCommerce site from Magento to Shopify Plus, the UN/COMMON team managed a complex technical Shopify migration while revitalizing their brand identity. Complementing the website redesign, UN/COMMON implemented a 20-sequence email flow infrastructure, including critical touchpoints including Welcome Series, Abandoned Checkout, and Post-Purchase series.

Spongellé and UN/COMMON joined forces to elevate the online shopping experience and lifecycle journey for Spongelle’s customers. This synergistic collaboration was centered on a comprehensive redesign of their Shopify Plus store, aimed at delivering an unparalleled user experience (UX) and optimizing their D2C and B2B retention marketing strategy for maximum success.

UN/COMMON's Lifecycle Marketing experts revolutionized American Shaman's email design, propelling the company into the modern e-commerce era. Through meticulous A/B testing and a commitment to enhancing key performance indicators, they transformed this traditional CBD brand into a beacon of contemporary excellence. By infusing a high-end design approach into every aspect of the email redesign process, UN/COMMON's strategy offers a sophisticated and comprehensive solution for elevating both personal and professional achievement.

In a sweeping transformation of Enviromedica's online presence,
UN/COMMON executed a sophisticated revamp of their website and a meticulous redesign of email templates. Employing strategic flow techniques to seamlessly bridge gaps in the customer journey, the result was a notable surge in average order value, enhanced customer retention, and the acquisition of highly qualified leads for both email and SMS channels.

Kailo built their pain-relief technology to perform, so we ensured their lifecycle marketing did too. With legacy flows cluttering the path to conversion and SMS underperforming, UN/COMMON stepped in to rebuild the full retention journey. The result? Welcome emails that convert at nearly 8%, SMS click rates reaching 36%, and campaign engagement up over 500% year-over-year. When the strategy is smart and the signals are clear, performance follows.

Botany Farms entered into a fruitful partnership with the UN/COMMON Lifecycle Marketing team just as they were needing to sprint on strategy and production ahead of their annual 420 Sale. UN/COMMON launched into action driving value through strategic segmentation, data-driven approaches, and a highly-elevated email design transformation. Botany Farms saw significant growth and increased engagement illustrating how the UN/COMMON team was not only able to showcase the brand’s expertise but also underscore the impact of personalized, sophisticated email marketing in driving expansion and nurturing customer relationships.

With a deeply engaged customer list, UN/COMMON understood that one of the major pain points for Boie coming into the partnership was the optimization of the automated flow infrastructure. UN/COMMON got to work quickly to not only optimize the strategy and design of all key pre- and post-purchase live flows, but also added four new critical subscription-based flows to increase subscription rates on site.