The Best D2C Health & Wellness Brands
We’re the eCommerce agency with a proven track record helping health, wellness, cannabis, and CBD brands build trust, grow, and convert effortlessly. Whether you're pioneering self-care, launching clean skincare essentials, or scaling a supplement powerhouse, we create seamless digital experiences that turn clicks into customers. It’s not just about helping people—it’s about building authority and driving lasting growth. See how we’ve helped your favorite eCommerce brands lead the wellness revolution.
Platform
Shopify Plus
Services
Redesign & ReplatformConversion Optimization
A Brand Trusted by Pros—Now With a Site That Matches
CastleFlexx had the product, the credibility, and the fan base—but their old site couldn’t keep up. They came to UN/COMMON to streamline the experience, increase AOV, and finally tell the story that pro athletes and doctors were already behind. From a frictionless membership portal to a CRO strategy that fixes what breaks conversions, we turned a stretch tool into a full-funnel brand experience. Now, every click feels intentional, and every page builds trust.
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I don’t like our new website, I love it! Working with UN/COMMON was one of the smartest moves we’ve made. After our UX redesign and the buildout of our CastleFit portal, we saw a 15% increase in conversion rate—exactly what we set out to achieve. Our sales have nearly doubled, our margins are better, and we finally have a digital experience that matches the premium quality of our product. The team was thoughtful with our budget, flexible with communication, and delivered on exactly what they promised. They’re not the fastest, but they are precise—and that’s what matters when you want it done right. We’re already planning to hire them again for our next project.
- Dan Castle, Founder of CastleFlexx
Platform
Shopify PlusKlaviyo
Services
Redesign & ReplatformLifecycle Marketing
MULTI-SERVICE ECOMMERCE REVAMP FOR LEADING SUPPLEMENT
Wellbel teamed up with the creative experts at UN/COMMON for an eCommerce platform shift, ESP migration, refreshed brand voice, and Retention program overhaul. This collaboration was driven by a shared goal: to blend technical innovation with Wellbel's unique brand identity, ensuring a seamless and enhanced user experience and lifecycle journey for their devoted customers.
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Platform
Klaviyo
Services
Lifecycle Marketing
a wellness journey to better kpis and a high-end design
Vital Body Therapeutics, a valued long-term partner, has cultivated a loyal customer base through its exceptional CBD products and our collaborative efforts to enhance customer lifetime value and strengthen loyalty. UN/COMMON's primary objective over our 5-year client relationship has been to boost CLV, retain dedicated customers, and encourage them to explore the brand's entire product range.
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Partnering with UN/COMMON to handle our email retention program was one of the best decisions I’ve made for the company. Our retention program has been a success from the beginning and has developed and improved as we’ve understood the nature of our customer's habits in the things that are most meaningful to them. The design team is one of the best I’ve seen. It’s a win win win.
- Kelly Stoll, Co-Founder and CEO, Vital Body Therapeutics
Platform
Shopify PlusKlaviyo
Services
Redesign & ReplatformLifecycle MarketingConversion Optimization
A REBRANDING PROJECT WRAPS WITH A SHOPIFY MIGRATION AND REVITALIZATION OF TRIGGERED EMAIL INFRASTRUCTURE
UN/COMMON's Redesign & Replatform and Lifecycle Marketing teams collaborated with Fenix Health Sciences to deliver a project that elevated their overall digital presence and customer engagement. Tasked first with replatforming their eCommerce site from Magento to Shopify Plus, the UN/COMMON team managed a complex technical Shopify migration while revitalizing their brand identity. Complementing the website redesign, UN/COMMON implemented a 20-sequence email flow infrastructure, including critical touchpoints including Welcome Series, Abandoned Checkout, and Post-Purchase series.
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EVERY TEAM I'VE WORKED WITH AT UN/COMMON HAS BEEN EXCELLENT—FROM SALES TO BUILD, OPTIMIZATION, AND RETENTION. BEST EXPERIENCE I'VE EVER HAD WITH AN AGENCY! THEY WENT ABOVE AND BEYOND TO HELP US BRING OUR REBRAND AND NEW PRODUCT LINES TO LIFE WITH OUR NEW WEBSITE, BUILT KLAVIYO FLOWS TO HELP CUSTOMER RETENTION, AND CONTINUE TO OPTIMIZE THE CART TO INCREASE OUR CONVERSION RATE. UN/COMMON GENUINELY CARES ABOUT THEIR CLIENTS, AND THEIR WORK IS TOP-NOTCH.
- Alyssa Holder, Marketing Manager, Fenix Health Science
Platform
Shopify PlusKlaviyo
Services
Redesign & ReplatformConversion OptimizationLifecycle Marketing
A powerful redesign for optimal success
Spongellé and UN/COMMON joined forces to elevate the online shopping experience and lifecycle journey for Spongelle’s customers. This synergistic collaboration was centered on a comprehensive redesign of their Shopify Plus store, aimed at delivering an unparalleled user experience (UX) and optimizing their D2C and B2B retention marketing strategy for maximum success.
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WE’VE BEEN EXTREMELY IMPRESSED WITH THE UN/COMMON TEAM’S ABILITY TO STAY ON TOP OF PROMOTIONS, NEW LAUNCHES, AND GENERAL ACCOUNT MANAGEMENT TASKS. OUR DEDICATED TEAM CONSISTENTLY GO ABOVE AND BEYOND TO PROVIDE STELLAR RECOMMENDATIONS to support us scaling our eCommerce business.
- Julie Baik, Marketing Director, Spongellé
Platform
Klaviyo
Services
Lifecycle Marketing
a wellness journey to better PERFORMANCE WITH high-end design AND SEAMLESS STRATEGY
UN/COMMON's Lifecycle Marketing experts revolutionized American Shaman's email design, propelling the company into the modern e-commerce era. Through meticulous A/B testing and a commitment to enhancing key performance indicators, they transformed this traditional CBD brand into a beacon of contemporary excellence. By infusing a high-end design approach into every aspect of the email redesign process, UN/COMMON's strategy offers a sophisticated and comprehensive solution for elevating both personal and professional achievement.
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I have been with Un/common for years and the reason I stay is the camaraderie, professional care, and focus I get on my account. I REQUESTED restrictive KPI methods to change attribution models, without skipping a beat, those were implemented and used as our base KPIs to better assesS METRICS. Overall, when I get ready to have my meetings with Uncommon, I'm not looking to just get in and out of another meeting, I'm looking forward to connecting with partners who truly care about my business.
- Joel Mackey, Director of Digital Marketing, CBD American Shaman
Platform
Shopify PlusKlaviyo
Services
Redesign & ReplatformConversion OptimizationLifecycle Marketing
taking a strategic leap in ecommerce
In a sweeping transformation of Enviromedica's online presence,
UN/COMMON executed a sophisticated revamp of their website and a meticulous redesign of email templates. Employing strategic flow techniques to seamlessly bridge gaps in the customer journey, the result was a notable surge in average order value, enhanced customer retention, and the acquisition of highly qualified leads for both email and SMS channels.
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Working with UN/COMMON was a transformative experience for our brand. Their team not only listened to our needs but also demonstrated an unmatched ability to breathe life into our vision. The website overhaul was not just an upgrade; it was a strategic leap forward, resulting in a platform that resonates authentically with our identity. Our revamped site is now a testament to a partnership that goes beyond the ordinary.
- Leah Nicolo, Director of Marketing, Enviromedica
Platform
Klaviyo
Services
Lifecycle Marketing
Tech That Heals, Strategy That Converts
Kailo built their pain-relief technology to perform, so we ensured their lifecycle marketing did too. With legacy flows cluttering the path to conversion and SMS underperforming, UN/COMMON stepped in to rebuild the full retention journey. The result? Welcome emails that convert at nearly 8%, SMS click rates reaching 36%, and campaign engagement up over 500% year-over-year. When the strategy is smart and the signals are clear, performance follows.
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Platform
KlaviyoShopify Plus
Services
Lifecycle Marketing
ELEVATED EMAIL STRATEGY AND REVAMPED EMAIL DESIGN LEADS TO EPIC 420 SALE SUCCESS
Botany Farms entered into a fruitful partnership with the UN/COMMON Lifecycle Marketing team just as they were needing to sprint on strategy and production ahead of their annual 420 Sale. UN/COMMON launched into action driving value through strategic segmentation, data-driven approaches, and a highly-elevated email design transformation. Botany Farms saw significant growth and increased engagement illustrating how the UN/COMMON team was not only able to showcase the brand’s expertise but also underscore the impact of personalized, sophisticated email marketing in driving expansion and nurturing customer relationships.
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Platform
Klaviyo
Services
Lifecycle Marketing
automated flow infrastructure
With a deeply engaged customer list, UN/COMMON understood that one of the major pain points for Boie coming into the partnership was the optimization of the automated flow infrastructure. UN/COMMON got to work quickly to not only optimize the strategy and design of all key pre- and post-purchase live flows, but also added four new critical subscription-based flows to increase subscription rates on site.
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Our biggest pain point was definitely flow structure and overall consistent, high-quality email design. Our partnership with UN/COMMON has been wonderful. They're efficient, responsive, and create beautiful emails. They've increased our email revenue and really take initiative creating new flows and exciting campaigns.
- Allison DelVecchio, eCommerce & Marketing, Boie USA
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