Looking to elevate their retention marketing efforts, Layla Sleep enlisted the Consumer Retention experts at UN/COMMON with goals to increase owned channel revenue and launch them into a modern design age. By implementing strategic audience segmentation, crafting a personalized and targeted flow infrastructure specifically focusing on optimizing the Welcome Series, and elevating the overall design aesthetic the UN/COMMON team catapulted Layla Sleep into full lifecycle eCommerce success.
AUTOMATED FLOW PROGRAM AUDIT
Launching into the partnership, the UN/COMMON Consumer Retention team audited conversion metrics of Layla Sleep’s onboarding content. They quickly identified a retargeting opportunity for customers who progressed through the welcome series but had yet to convert. At the time, 93% of active customers in their database who went through the welcome series had yet to make a purchase. So, UN/COMMON took action in optimizing this flow adding an element of personalization.
WELCOME SERIES PERSONALIZTION
After auditing the Welcome Series path, UN/COMMON created two distinct paths based on the actions a contact had taken after receiving Welcome Series email #1. The contact would then be targeted with either mattress education or accessory education as they progressed through the flow. The result? A tailored customer experience that utilized Klaviyo’s native data to deliver more relevant and intriguing content and drive higher engagement and conversion.
CORE PARTNERS
