Industry
Home Goods
Services
Consumer Retention
Looking to elevate their retention marketing efforts, Layla Sleep enlisted the Consumer Retention experts at UN/COMMON with goals to increase owned channel revenue and launch them into a modern design age. By implementing strategic audience segmentation, crafting a personalized and targeted flow infrastructure specifically focusing on optimizing the Welcome Series, and elevating the overall design aesthetic the UN/COMMON team catapulted Layla Sleep into full lifecycle eCommerce success.
%Increase in SMS Campaign Revenue
%Increase in Revenue Per Recipient
%Increase in YoY Owned Revenue
AUTOMATED FLOW PROGRAM AUDIT
Launching into the partnership, the UN/COMMON Consumer Retention team audited conversion metrics of Layla Sleep’s onboarding content. They quickly identified a retargeting opportunity for customers who progressed through the welcome series but had yet to convert. At the time, 93% of active customers in their database who went through the welcome series had yet to make a purchase. So, UN/COMMON took action in optimizing this flow adding an element of personalization.
WELCOME SERIES PERSONALIZTION
After auditing the Welcome Series path, UN/COMMON created two distinct paths based on the actions a contact had taken after receiving Welcome Series email #1. The contact would then be targeted with either mattress education or accessory education as they progressed through the flow. The result? A tailored customer experience that utilized Klaviyo’s native data to deliver more relevant and intriguing content and drive higher engagement and conversion.
CORE PARTNERS
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.