Industry
Family & Home
Services
Redesign & Replatform
What happens when a million-dollar playground company needs to turn phone calls into online conversions? Playground Boss partnered with UN/COMMON to transform their outdated BigCommerce site into a high-performance Shopify Plus experience, designed for search, quoting, and serious growth. We didn’t just build a site; we built a digital sales engine that makes $30K average orders feel effortless. Whether buyers are city officials or first-time school admins, this site confidently guides them.
From Complex Quotes to Click-to-Buy Simplicity
Playground Boss came to UN/COMMON ready to trade outdated friction for modern flexibility. As a high-AOV B2B and D2C brand selling commercial-grade play structures to schools, municipalities, and multi-family properties, their BigCommerce site wasn’t pulling its weight, generating only a small fraction of overall revenue. They needed more than a redesign; they needed a digital sales engine. We replatformed them to Shopify Plus, overhauled the architecture, and gave them a site that supports phone-based quoting and seamless online shopping.
A Homepage That Plays Both Sides
The new Playground Boss homepage strikes a careful balance: it speaks to serious buyers (superintendents, property managers, city officials) while welcoming parents and family-minded shoppers. We simplified the visual hierarchy, clarified the CTA structure, and gave prime space to key products and PDFs—without overwhelming first-time buyers. The result is a homepage that builds trust and moves buyers toward the cart faster, whether they start with specs or just curiosity.
From Phone Quotes to Cart-Ready Experiences
Playground Boss had one big ask: help make their quoting process more shoppable. We created a quoting-to-cart flow that lets customers receive personalized recommendations from the call center and click directly into pre-filled carts. We also made specs and manuals accessible right from the PDP, cutting down on back-and-forth and building more confidence into every step of the purchase path.
Elevated Design, Built for Search
Playground Boss stood out with its ambition in an industry full of underwhelming visuals. We created two distinct homepage concepts before landing on a bold, clean design that used color and typography to signal professionalism without losing approachability. Under the hood, the Shopify build was optimized for SEO—from structured navigation to a functioning Google Shopping feed—all designed to support their goal of replacing $300K/month in paid ads with a stronger organic presence.
Designed for Now, Built for Growth
With over 400 SKUs, custom middleware, and integrations with HubSpot, ActiveCampaign, and QuickBooks, Playground Boss needed more than a template. We built custom PDPs, integrated third-party quoting tools, and created a site that’s not just easier to use—it’s easier to scale. This isn’t just a playground for today’s shoppers; it’s a platform for tomorrow’s expansion.
Core partners
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.