Industry
Home Goods
Services
Consumer RetentionRevenue Optimization
Picture this: UN/COMMON experts taking the reins in a complete overhaul of Emotiva's email and website strategy, ramping up the personalization to unprecedented levels while seamlessly integrating it with Emotiva's vision to transform audio and home theater. The outcome? A robust framework for improving overall site experience, nurturing long-term customer loyalty, and driving revenue growth that's reshaping industry standards.
%Increase in YoY Automated Flow Conversion Rate
%Increase in YoY Revenue
%Increase in AOV
STRATEGIC SEGMENTATION & PERSONALIZATION
The UN/COMMON Consumer Retention team jumped in and, through a thorough program audit, dismantled Emotiva’s one-size-fits-all segmentation model with precision and insight. By mining and refining their vast reservoir of customer data, we constructed highly defined customer affinity segments, based on nuanced purchase patterns and browsing behaviors. This strategic segmentation allowed UN/COMMON to craft campaigns with unparalleled personalization, directly speaking to the distinct preferences of each group. The outcomes were nothing short of remarkable, yielding significantly higher conversion rates and a marked surge in user engagement, proving the power of a meticulously targeted approach.
USER EXPERIENCE STRATEGY & DESIGN OVERHAUL
UN/COMMON’s Revenue Optimization team implemented strategic measures to optimize site speed, including the removal of redundant apps, refinement of the tech stack, and the elimination of unused JavaScript. On the design side, the team enhanced user experience and visual appeal, by revamping Product Detail Page (PDPs), creating a dedicated holiday landing page, and a comprehensive navigation overhaul. Through strategic collaboration and meticulous execution, UN/COMMON’s Revenue Optimization team successfully transformed Emotiva’s online platform, elevating its performance, usability, and revenue potential. By prioritizing site optimization and user-centric design, UN/COMMON enabled Emotiva to deliver a superior shopping experience while achieving measurable business growth and ensuring they meet their tangible site goals.
CORE PARTNERS
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.