The UN/COMMON Consumer Retention team jumped in and, through a thorough program audit, dismantled Emotiva’s one-size-fits-all segmentation model with precision and insight. By mining and refining their vast reservoir of customer data, we constructed highly defined customer affinity segments, based on nuanced purchase patterns and browsing behaviors. This strategic segmentation allowed UN/COMMON to craft campaigns with unparalleled personalization, directly speaking to the distinct preferences of each group. The outcomes were nothing short of remarkable, yielding significantly higher conversion rates and a marked surge in user engagement, proving the power of a meticulously targeted approach.

UN/COMMON’s Revenue Optimization team implemented strategic measures to optimize site speed, including the removal of redundant apps, refinement of the tech stack, and the elimination of unused JavaScript. On the design side, the team enhanced user experience and visual appeal, by revamping Product Detail Page (PDPs), creating a dedicated holiday landing page, and a comprehensive navigation overhaul. Through strategic collaboration and meticulous execution, UN/COMMON’s Revenue Optimization team successfully transformed Emotiva’s online platform, elevating its performance, usability, and revenue potential. By prioritizing site optimization and user-centric design, UN/COMMON enabled Emotiva to deliver a superior shopping experience while achieving measurable business growth and ensuring they meet their tangible site goals.