Working with innovative D2C fashion & Lifesyle brands

UN/COMMON elevated brand storytelling, weaving Rails Clothing’s brand values into every key aspect of the customer journey. Delving deep into past data, UN/COMMON crafted a thorough roadmap built to enable the team to make remarkable strategic enhancements. Strategies like meticulous A/B testing strategy led to skyrocketing performance levels in Rails' email program.

UN/COMMON conducted a thorough audit of M. Gemi's automated flow library and unearthed unused Klaviyo features which led to gaps oin the customer journey. To increase revenue and retention, UN/COMMON improved flow and logic strategies, such as advanced list segmentation, to trigger automated workflows and amplified M. Gemi's existing flows by adding category-specific browse abandonment. UN/COMMON’s expertise enabled M. Gemi to leverage multi-channel automation by expanding into SMS, targeting the brand's most engaged customers and enhancing the overall brand narrative.

Huha is widely known for its healthy and sustainable approach to women’s underwear with its tagline “not just underwear, undercare”. Recognizing that they were not seeing the same consistent growth within their retention marketing efforts at the same pace as their rapidly growing business, Huha sought out the help UN/COMMON’s Lifecycle Marketing team to provide them with a complete design refresh, as well as strategic guidance that would help them improve their overall email deliverability, increase their new and returning customer rate, and drive up their monthly revenue.

Amour Vert chose to partner with UN/COMMON for their migration to Klaviyo. Switching to Klaviyo facilitated a simpler, more efficient approach to tracking their progress and optimizing their strategies. Once the migration was complete, the Lifecycle Marketing team pivoted to a focus on email design's impact. UN/COMMON revamped Amour Vert's automated emails to be seasonal, engaging, and informative, initially working to modify the Welcome Series to reflect the brand's sustainability mission.

Dana Rebecca Designs joined forces with UN/COMMON in a strategic collaboration aimed at elevating their lead acquisition strategies and cultivating a dedicated customer base for heightened engagement and overall program growth. Employing sophisticated flow strategies, UN/COMMON seamlessly bridged customer journey gaps, fostering the creation of loyal and profitable customer relationships. With the expansion of SMS, UN/COMMON specifically targeted Dana Rebecca Designs' most engaged and loyal customers, further enhancing their brand reach and impact.