Working with innovative D2C fashion & Lifestyle brands

When Comfrt first approached UN/COMMON, the brand had a loyal audience and a clear aesthetic, but their lifecycle program wasn’t keeping pace with their growth. New subscribers were coming in quickly, yet most weren't converting efficiently. Automated flows were thin, segmentation was nearly nonexistent,
and the creative—while beautiful—wasn’t doing the heavy lifting needed to turn interest into intent. So we rebuilt it.

Mother Denim partnered with UN/COMMON to evolve its lifecycle marketing strategy in support of the brand's next phase of growth. With a loyal customer base and an established retention program already in place, the opportunity was not to reinvent the customer experience—it was to refine it.

Our engagement focused on identifying strategic opportunities to strengthen customer relationships, improve lifecycle performance, and create a more intentional journey from first purchase through long-term brand loyalty.

UN/COMMON elevated brand storytelling, weaving Rails Clothing’s brand values into every key aspect of the customer journey. Delving deep into past data, UN/COMMON crafted a thorough roadmap built to enable the team to make remarkable strategic enhancements. Strategies like meticulous A/B testing strategy led to skyrocketing performance levels in Rails' email program.

UN/COMMON conducted a thorough audit of M. Gemi's automated flow library and unearthed unused Klaviyo features which led to gaps oin the customer journey. To increase revenue and retention, UN/COMMON improved flow and logic strategies, such as advanced list segmentation, to trigger automated workflows and amplified M. Gemi's existing flows by adding category-specific browse abandonment. UN/COMMON’s expertise enabled M. Gemi to leverage multi-channel automation by expanding into SMS, targeting the brand's most engaged customers and enhancing the overall brand narrative.

Shinesty isn’t subtle, and neither is their growth. With a voice that grabs attention and an email list that spans millions, they needed lifecycle marketing that could match their personality and drive performance. UN/COMMON restructured their flows, refined their SMS and email targeting, and turned peak-season chaos into high-converting calm. The result? A substantial lift in BFCM email performance with fewer sends.

Huha is widely known for its healthy and sustainable approach to women’s underwear with its tagline “not just underwear, undercare”. Recognizing that they were not seeing the same consistent growth within their retention marketing efforts at the same pace as their rapidly growing business, Huha sought out the help UN/COMMON’s Lifecycle Marketing team to provide them with a complete design refresh, as well as strategic guidance that would help them improve their overall email deliverability, increase their new and returning customer rate, and drive up their monthly revenue.

Dana Rebecca Designs joined forces with UN/COMMON in a strategic collaboration aimed at elevating their lead acquisition strategies and cultivating a dedicated customer base for heightened engagement and overall program growth. Employing sophisticated flow strategies, UN/COMMON seamlessly bridged customer journey gaps, fostering the creation of loyal and profitable customer relationships. With the expansion of SMS, UN/COMMON specifically targeted Dana Rebecca Designs' most engaged and loyal customers, further enhancing their brand reach and impact.

How do you bring a fourth-generation jewelry brand into the digital age, without losing its soul? Murphy Jewelers partnered with UN/COMMON to reimagine their site on Shopify Plus—blending luxury design with real retail utility and retention strategies that drive impact beyond the inbox. From modern bridal journeys to location-aware shopping features and behavior-driven email flows, every detail honors their legacy while unlocking new growth levers. We migrated their email program from Campaign Monitor to Klaviyo, launched foundational flows, and activated SMS campaigns to support in-store events and promotions. It’s not just a redesign—it’s a full-stack digital flagship, purpose-built for the next century.

Peepers, a fourth-generation family-run eyewear brand, partnered with UN/COMMON to maximize their retargeting efforts, drive high-intent traffic, and unlock new revenue opportunities. With a profit-first approach and a focus on data-driven lifecycle marketing, we helped Peepers scale their email and SMS revenue while deepening customer engagement. From A/B testing and optimization to customer journey mapping and list segmentation, our approach wasn’t just about sending more messages—it was about sending the right messages to the right people at the right moments.