UN/COMMON's Redesign & Replatform and Lifecycle Marketing teams collaborated with Fenix Health Sciences to deliver a project that elevated their overall digital presence and customer engagement. Tasked first with replatforming their eCommerce site from Magento to Shopify Plus, the UN/COMMON team managed a complex technical Shopify migration while revitalizing their brand identity. Complementing the website redesign, UN/COMMON implemented a 20-sequence email flow infrastructure, including critical touchpoints including Welcome Series, Abandoned Checkout, and Post-Purchase series.
DRIVING RETENTION AND LOYALTY
UN/COMMON embarked on a journey to implement a transformative email infrastructure in Klaviyo, executing a one-time project that featured twenty unique email flows. By harmonizing with the client’s vision and collaborating with our talented internal team on eCommerce website design, we brought their innovative ideas to life. Through a diverse array of flows, including the Welcome Series, Abandoned Checkout, Post-Purchase, and other essential customer journey touchpoints, we aimed to elevate incremental retention program revenue, nurture existing subscribers, encourage repeat purchases, and cultivate a loyal customer base.
ONGOING OPTIMIZATION
Our client’s excitement over the eCommerce website design and email flows has evolved into a deeper partnership focused on long-term growth. Thrilled with the results, they’ve entrusted us with ongoing engagement for conversion rate optimization and retention marketing support. By continuing to refine their user experience and retention strategies, we’re helping them maximize customer lifetime value, drive repeat purchases, and solidify their brand’s loyalty among their audience.
Core partners
