Industry
Health & Wellness
Services
Lifecycle Marketing
Botany Farms entered into a fruitful partnership with the UN/COMMON Lifecycle Marketing team just as they needed to sprint on strategy and production ahead of their annual 420 Sale. Leveraging our health and wellness marketing expertise, UN/COMMON launched into action, driving value through strategic segmentation, data-driven approaches, and a highly elevated email design transformation. Botany Farms saw significant growth and increased engagement, illustrating how the UN/COMMON team could showcase the brand’s expertise and underscore the impact of personalized, sophisticated email marketing in driving expansion and nurturing customer relationships.
%Increase in MoM conversion rate
%Increase in YoY campaign revenue
%Increase in unique click rate
DATA-CENTRIC STRATEGIC APPROACH
Utilizing strategic segmentation and data-centric strategies, UN/COMMON revitalized Botany Farms’ email campaigns, ushering in a remarkable transformation. In April 2023, their 420 sale witnessed unprecedented success, marked by substantial revenue increases, heightened engagement levels, and notable conversion rate enhancements. This accomplishment serves as a testament to the effectiveness of email personalization in fostering expansion and cultivating lasting customer relationships, as well as the importance of continual optimization and inventive approaches within the ever-evolving landscape of email marketing.
BEAUTIFULLY ELEVATED EMAIL DESIGN
Botany Farms' email designs initially lacked key best practices and didn't fully leverage their brand elements to their potential. Recognizing the need for a more sophisticated approach, UN/COMMON's Lifecycle Design team elevated their email marketing by incorporating Botany Farms' illustrative brand assets and high-end photography to better reflect the premium quality of their CBD products. As a seasoned CBD marketing agency, UN/COMMON integrated best practices into the new designs, ensuring each campaign not only highlighted Botany Farms' industry expertise but effectively showcased what distinguishes their brand from competitors, resulting in clean, easily digestible emails that resonated with their audience.
The Noticed team was really thoughtful in the recommendations they made regarding industry best practices; an understanding of the market; as well as an understanding of our business and brand-related goals.
- Client Name, Role
Core partners
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.
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