Industry

Health & Wellness

Services

Lifecycle Marketing

ELEVATED EMAIL STRATEGY AND REVAMPED EMAIL DESIGN LEADS TO EPIC 420 SALE SUCCESS

Botany Farms entered into a fruitful partnership with the UN/COMMON Lifecycle Marketing team just as they were needing to sprint on strategy and production ahead of their annual 420 Sale. UN/COMMON launched into action driving value through strategic segmentation, data-driven approaches, and a highly-elevated email design transformation. Botany Farms saw significant growth and increased engagement illustrating how the UN/COMMON team was not only able to showcase the brand’s expertise but also underscore the impact of personalized, sophisticated email marketing in driving expansion and nurturing customer relationships.

%Increase in MoM conversion rate

%Increase in YoY campaign revenue

%Increase in unique click rate

DATA-CENTRIC STRATEGIC APPROACH

Utilizing strategic segmentation and data-centric strategies, UN/COMMON revitalized Botany Farms’ email campaigns, ushering in a remarkable transformation. In April 2023, their 420 sale witnessed unprecedented success, marked by substantial revenue increases, heightened engagement levels, and notable conversion rate enhancements. This accomplishment serves as a testament to the effectiveness of personalized marketing in fostering expansion and cultivating lasting customer relationships, as well as the importance of continual optimization and inventive approaches within the ever-evolving landscape of email marketing.

BEAUTIFULLY ELEVATED EMAIL DESIGN

Botany Farms' email designs initially lacked key best practices and didn't fully leverage their brand elements to their potential. Recognizing the need for a more sophisticated approach, UN/COMMON's Lifecycle Design team elevated their email marketing by incorporating Botany Farms' illustrative brand assets and high-end photography to better reflect the premium quality of their CBD products. By integrating best practices into the new designs, each campaign not only highlighted Botany Farms' industry expertise but also effectively showcased what distinguishes their brand from competitors, resulting in clean, easily digestible emails that resonated with their audience.

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