Utilizing strategic segmentation and data-centric strategies, UN/COMMON revitalized Botany Farms’ email campaigns, ushering in a remarkable transformation. In April 2023, their 420 sale witnessed unprecedented success, marked by substantial revenue increases, heightened engagement levels, and notable conversion rate enhancements. This accomplishment serves as a testament to the effectiveness of email personalization in fostering expansion and cultivating lasting customer relationships, as well as the importance of continual optimization and inventive approaches within the ever-evolving landscape of email marketing.

Botany Farms' email designs initially lacked key best practices and didn't fully leverage their brand elements to their potential. Recognizing the need for a more sophisticated approach, UN/COMMON's Lifecycle Design team elevated their email marketing by incorporating Botany Farms' illustrative brand assets and high-end photography to better reflect the premium quality of their CBD products. As a seasoned CBD marketing agency, UN/COMMON integrated best practices into the new designs, ensuring each campaign not only highlighted Botany Farms' industry expertise but effectively showcased what distinguishes their brand from competitors, resulting in clean, easily digestible emails that resonated with their audience.