Industry

Wellness

Services

Consumer RetentionRevenue OptimizationRedesign & Replatform

A KPI-CRUSHING, STRATEGIC LEAP IN ECOMMERCE

In a sweeping transformation of Enviromedica's online presence, UN/COMMON executed a sophisticated revamp of their website and a meticulous redesign of email templates and automated flow strategy. Employing strategic flow techniques to seamlessly bridge gaps in the customer journey, the result was a notable surge in average order value, enhanced customer retention, and the acquisition of highly qualified leads for both email and SMS channels.

%Increase in YoY unique click rate

%Increase in YoY email campaign revenue

%Increase in repeat customer revenue

Dynamic Personalization

With a focus on prioritizing the conversion or existing leads while simultaneously acquiring high quality ones, testing opportunities within the retention marketing program quickly became apparent. These opportunities launched a new ability for leads to choose which Enviromedica product categories they were most interested which enabled UN/COMMON’s Consumer Retention team to employ dynamic content in automated flows based on those selected properties resulting in immediate lead generation success.

Rejuvenated Ecomm presence

To create a cohesive digital landscape, Enviromedica engaged UN/COMMON’s Revenue Optimization team with a goal to rejuvenate their digital presence and propel sustainable growth. A key roadmap item that significantly impacted their site was the introduction of quick-view functionality on product cards. This enhancement streamlined the user experience, facilitating faster product exploration and leading to a significant reduction in bounce rate and increase in conversions.

Working with UN/COMMON was a transformative experience for our brand. Their team not only listened to our needs but also demonstrated an unmatched ability to breathe life into our vision. The website overhaul was not just an upgrade; it was a strategic leap forward, resulting in a platform that resonates authentically with our identity. Our revamped site is now a testament to a partnership that goes beyond the ordinary.

- Leah Nicolo, Director of Marketing, Enviromedica

Core partners

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