In a sweeping transformation of Enviromedica's online presence, UN/COMMON executed a sophisticated revamp of their website and a meticulous redesign of email templates and automated flow strategy. Employing strategic flow techniques to seamlessly bridge gaps in the customer journey, the result was a notable surge in average order value, enhanced customer retention, and the acquisition of highly qualified leads for both email and SMS channels.
Dynamic Personalization
With a focus on prioritizing the conversion or existing leads while simultaneously acquiring high quality ones, testing opportunities within the retention marketing program quickly became apparent. These opportunities launched a new ability for leads to choose which Enviromedica product categories they were most interested which enabled UN/COMMON’s Consumer Retention team to employ dynamic content in automated flows based on those selected properties resulting in immediate lead generation success.
Rejuvenated Ecomm presence
To create a cohesive digital landscape, Enviromedica engaged UN/COMMON’s Revenue Optimization team with a goal to rejuvenate their digital presence and propel sustainable growth. A key roadmap item that significantly impacted their site was the introduction of quick-view functionality on product cards. This enhancement streamlined the user experience, facilitating faster product exploration and leading to a significant reduction in bounce rate and increase in conversions.
Core partners
