Spongellé project

spongelle
Spongelle
Industry
Wellness
Services
Redesign & ReplatformRevenue OptimizationConsumer Retention

Spongellé and UN/COMMON joined forces to elevate the online shopping experience and lifecycle journey for Spongelle’s customers. This collaboration was centered on a comprehensive redesign of their Shopify Plus store, aimed at delivering an unparalleled user experience (UX) and optimizing their D2C and B2B Retention Marketing strategy for maximum success.

%Increase in Site Conversion Rate
%Increase in YoY eCommerce Revenue
%Increase in YoY Email Revenue

UN/COMMON aimed to help Spongellé overcome slow site speed and clunky app management and create a more efficient and enjoyable online shopping experience for their customers. The goal? To ensure that the redesigned Shopify Plus store not only looked visually appealing but also performed optimally, setting the stage for Spongellé's long-term success in the competitive eCommerce landscape.

Spongelle
Spongelle
spongelle
spongelle

Parallel to the UX overhaul, UN/COMMON also rejuvenated Spongellé’s D2C and B2B email marketing strategies. By improving email deliverability, warming up IP addresses, and creating highly-segmented user groups, the team optimized the core flows in Spongellé’s Klaviyo account. This revamp provided a seamless customer journey with new upselling and cross-selling opportunities.

spongelle
spongelle
spongelle
spongelle
spongelle
We’ve been extremely impressed with the un/common team’s ability to stay on top of promotions, new launches, and general Account management tasks. Our dedicated team consistently goes above and beyond to provide stellar recommendations and they’re very receptive to feedback.
- Julie Baik, Marketing Director, Spongellé

Core partners

Shopify plus
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.
Klaviyo
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.
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