wellbel
wellbel
Industry
Wellness
Services
Redesign & ReplatformConsumer Retention

Wellbel and UN/COMMON collaborated to update Wellbel's eCommerce platform with a seamless Shopify migration and refresh their brand voice.

Alongside the eCommerce replatform, UN/COMMON overhauled Wellbel's Retention program. The partnership aimed to mix technical innovation with Wellbel's unique brand identity while improving customer experiences and building trust with its loyal customer base. You can look deeper below to see the scalable improvements throughout the customer lifecycle.

%Increase in Revenue Since Launch
%Increase in AOV
%Increase in Unique Flow Clicks

REDESIGN REPLATFORM

In a quest for a more reliable and scalable eCommerce platform, Wellbel teamed up with the creative experts at UN/COMMON for an eCommerce platform shift, migrating from WooCommerce to Shopify Plus. UN/COMMON took charge, focusing on migrating Wellbel’s full tech stack, crafting a smoother internationalization experience, and delivering a refreshed design to reflect the brand, resulting in a KPI-crushing eCommerce site.

Wellbel dietary supplement product
Image of three young woman smiling
Wellbel products
Wellbel products

Wellbel enlisted UN/COMMON’s Retention Marketing team to lead its ESP migration from GetResponse to Klaviyo, build a robust flow infrastructure, and manage full email and SMS strategy and production. Leveraging our health and wellness marketing expertise, the Retention team worked with the Redesign and Replatform team to elevate Wellbel’s eCommerce and Retention Marketing efforts.

wellbel-pills
wellbel-glamlab
Two young woman holding Wellbel products

Core partners

Shopify plus
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.
Klaviyo
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.
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