The Best D2C Family & Home Brands

Cuisinart partnered with UN/COMMON to transform its retention marketing strategy
and unlock greater customer lifetime value. With a focus on data-driven lifecycle marketing, the engagement aimed to convert one-time purchasers into loyal repeat customers while elevating owned channel performance. By leveraging advanced segmentation, automated flow optimization, and rigorous testing, Cuisinart evolved its legacy email program into a high-performing revenue engine.

Waring partnered with UN/COMMON to revitalize its direct-to-consumer
experience and strengthen customer engagement across owned channels.
The goal: reconnect with both professional chefs and home cooks through a more intelligent, behavior-driven lifecycle strategy—one built to increase retention, engagement, and long-term value.

The partnership between UN/COMMON and Scandia Home began as a means to improve email metrics and the customer journey for this luxury home goods brand. The initial focus was on the development of creatively cohesive emails, sustainable segmentation strategies, and new flow messages. The partnership has since evolved into an advanced strategic and creative partnership with telling results.

AreaRugs has substantial inventory and customer traffic, but we saw an opportunity to improve their digital experience. We revamped their Shopify architecture by integrating Rebuy-powered upsells and bundles. The new navigation system allows easy exploration of over 7,000 SKUs, with intuitive filters and optimized product detail pages (PDPs) for a better shopping experience.

Picture this: UN/COMMON experts taking the reins in a complete overhaul of Emotiva's email and website strategy, ramping up the personalization to unprecedented levels while seamlessly integrating it with Emotiva's vision to transform audio and home theater. The outcome? A robust framework for improving overall site experience, nurturing long-term customer loyalty, and driving revenue growth that's reshaping industry standards.

Looking to elevate their retention marketing efforts, Layla Sleep enlisted the Consumer Retention experts at UN/COMMON with goals to increase owned channel revenue and launch them into a modern design age. By implementing strategic audience segmentation, crafting a personalized and targeted flow infrastructure specifically focusing on optimizing the Welcome Series, and elevating the overall design aesthetic the UN/COMMON team catapulted Layla Sleep into full lifecycle eCommerce success.

SOUNDBOKS partnered with UN/COMMON to elevate their global email marketing initiatives, propelling the esteemed EU brand to new heights in the US market. Expanding globally while crafting a tailored email program, they implemented cutting-edge flow strategies and brand storytelling with optimized creative and content. This meticulous approach resulted in SOUNDBOKS establishing a strong presence and resonance among the US audience.

The Foggy Dog had the loyalty—what they lacked was the lifecycle strategy to harness it. Their email program was underbuilt, under-segmented, and missing the personalization today’s pet-loving customers expect. UN/COMMON stepped in to rearchitect the entire retention engine, designing flows and campaigns around real behavior and intent. The results? A retention program that’s finally as thoughtful as the brand.