Waring partnered with UN/COMMON to revitalize its direct-to-consumer experience and strengthen customer engagement across owned channels. The goal: reconnect with both professional chefs and home cooks through a more intelligent, behavior-driven lifecycle strategy—one built to increase retention, engagement, and long-term value.
The Opportunity
Waring’s DTC program had strong brand equity but untapped lifecycle potential. Customer journeys lacked continuity beyond the initial purchase, post-purchase engagement was underdeveloped, and email performance had room to grow across key metrics like opens and clicks. To unlock sustainable growth, Waring needed a more cohesive retention framework.
Our Approach
UN/COMMON designed a strategic lifecycle roadmap grounded in customer data and real usage behavior. By rebuilding automations and refining post-purchase journeys, we created a system that nurtured customers over time while driving measurable engagement gains.
Key initiatives included:
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Building robust automated flows to support key lifecycle moments
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Refining post-purchase journeys to increase retention and LTV
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Leveraging segmentation to deliver more relevant, performance-driven messaging
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Implementing A/B testing to optimize content, cadence, and engagement
The Impact
The result was a stronger, more connected DTC ecosystem that transformed owned channels into reliable drivers of growth. With clearer journeys and smarter automation, Waring saw immediate lifts in engagement and revenue performance.
Results:
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52% increase in DTC open rate
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21% increase in click rate
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15% growth in owned revenue
What This Means for the Brand
Waring now operates with a lifecycle strategy built for scale—one that deepens customer relationships, improves retention, and drives consistent revenue through owned channels.
By modernizing its retention approach, Waring has laid the foundation for continued DTC growth and long-term customer loyalty.
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