The D2C Beauty & Skincare Experts

Invisible Bead Extensions® (IBE®) isn’t your typical beauty brand, and their lifecycle marketing couldn’t be either. With a unique approach that caters to aspiring stylists and salon pros, they needed segmentation that flexed across certification, commerce, and education. UN/COMMON rebuilt their email and SMS flows from the ground up, resulting in open rates as high as 63% and click-throughs topping 35%. Every flow now works like a well-trained stylist: targeted, efficient, and built to convert.

Goldie Locks wasn’t struggling to grow—they struggled to scale intelligently. With two distinct audiences (stylists and everyday shoppers) and a product line built on education and trust, they needed more than basic flows. We rebuilt their entire lifecycle marketing strategy from the ground up, redesigning acquisition touchpoints, upgrading segmentation, and launching personalized journeys that delivered strong lifts in lifecycle revenue. The result? Smarter flows, stronger loyalty, and an email/SMS program that performs as beautifully as their hair care.

L’ANZA, a premium haircare brand, partnered with UN/COMMON to revamp its retention strategy. Their email and SMS channels lacked segmentation, behavioral nuance, and a cohesive strategy. We undertook the task of rebuilding the lifecycle engine from scratch. The result was a transformation of underperforming automations into a high-converting, always-on revenue machine, a feat that showcases the effectiveness of our strategy.