The Best D2C Family & Kids Brands

Highlights for Children brought 100 years of brand trust—and came ready to evolve their retention marketing for the next generation. With millions of subscribers and a wide range of buyers (from grandparents to first-time parents), they needed more than batch-and-blast. UN/COMMON rebuilt their lifecycle program from the ground up—launching behavior-based flows, refining segmentation, and activating SMS for the very first time. The result? A substantial increase in email revenue and flows that now outperform previous campaigns.

UN/COMMON retention strategists transformed Magnetic Me's customer journey by optimizing flows and segmentation. Recognizing a valuable opportunity, they strategically merged the Magnetic Me and Simply Magnetic Me brands, fostering a seamless customer experience. Leveraging Magnetic Me's email base, they executed cross-selling strategies to elevate awareness of Simply Magnetic Me, propelling significant business growth.

Gerber Childrenswear’s recognizable brand identity and large consumer base suggested email program success, but with deliverability issues and holes in their flow ecosystem, there was a need for collaboration and updating. UN/COMMON’s Consumer Retention team stepped in to provide strategic guidance and a custom roadmap with a goal to drastically improve deliverability, engagement, and revenue metrics.

In pursuit of delivering a seamless shopping experience, Lalabu partnered with UN/COMMON to implement a strategic UX enhancement for improved functionality. As a trailblazing babywearing brand, they were dedicated to simplifying every parent's or caregiver’s shopping journey. UN/COMMON’s Revenue Optimization team developed and implemented custom strategies that transformed Lalabu’s website into one that offers effortless navigation, quicker access to favored products, and a streamlined checkout process.