For five decades, Trish McEvoy has defined the gold standard of prestige beauty — building one of the most iconic legacies in the industry. Trish came to UN/COMMON ready to write the next chapter: a digital experience as refined as the brand itself, engineered to convert at the level their reputation demands. The partnership goal at large was to redesign the full customer journey — sharpening every message, eliminating every point of friction, and building a system worthy of what the brand has become. Not just beautiful. Built to perform.
Site Performance That Works Harder
Site-Wide Conversion Rate: 2.88% → 3.31% (+15% Increase)
Measuring three months before launch vs. three months after. More conversions. More checkouts. Less traffic. Within 90 days of going live, the redesign proved what we already knew: the right experience doesn't need more visitors to drive more revenue, it just needs to work harder for the ones it has.
Traffic That’s Leaner, Not Less Effective
A 6% YoY decline in traffic tells one story. The conversion data tells a better one. Fewer visitors came, and a greater share of them purchased. The redesign didn't just improve the experience; it raised the quality of the audience engagement.
Higher Intent, Stronger Conversions
PDP conversion rate up 4.5% (1.62% → 1.70%)
When the right buyers land on the right experience, they buy. Product page performance confirms it: the redesign isn't just working, it's working where it matters most.
Core partners
Client tech stack
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