Industry
Beauty & Cosmetics
Services
Conversion Optimization
The partnership between the UN/COMMON Conversion Optimization team and Ursa Major has proven to be a transformative collaboration, significantly enhancing Ursa Major's online performance. The team’s joint efforts have focused on refining digital strategies and implementing effective optimizations to drive growth. By addressing key areas such as site architecture, user experience, and conversion tactics, a strong foundation for sustained success was created. Read on to see how the partnership has exemplified the impact of targeted, data-driven approaches in achieving remarkable improvements in digital metrics and overall performance.
%Increase in overall site performance
%Increase in conversion rate
%Increase in new subscriptions
GLOBAL THEME ARCHITECTURE & SITE SPEED UPDATES
In the initial phase of the partnership, the UN/COMMON team undertook substantial updates to Ursa Major's global theme architecture and site speed. By fully upgrading their Shopify 2.0 theme, addressing site speed issues, and restructuring global CSS and styling guides, full compliance and improved user efficiency were ensured. These foundational changes set the stage for continued success and growth.
A/B TESTING INITIATIVES
Building on this momentum, subsequent initiatives included testing strategies to drive conversions and optimize user experience. Thorough A/B tests revealed that removing the gift-with-purchase incentive did not negatively impact conversion rates, but instead, increased them by 3.7%. Conversely, a countdown timer implemented during a Memorial Day sale did not enhance conversion rates as initially hypothesized. Lastly, optimizing the subscription page led to a 26.3% increase in new subscriptions, showcasing the UN/COMMON Conversion Optimization team’s ability to significantly enhance user experience and conversion outcomes.
We hired UN/COMMON to be our Email Marketing Agency of record as our email revenue had become stagnant. UN/COMMON provided end-to-end ownership of our entire retention program and had very clear and concise strategic recommendations based on our needs. The communication from the team and quality and strategy of our email campaigns and flows was great!
- Bunny Ghatrora, Co-Founder & COO, Blume
Core partners
Built for speed, reliability, and generating demand, Shopify Plus is everywhere your customers are. Offering enterprise ecommerce with the freedom to grow, adapt, and evolve, it powers 5,300+ merchants.
tech stack
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