Industry

Beauty & Cosmetics

Services

Consumer Retention

Dermalogica

Lacking a built-out automated flow infrastructure, Dermalogica enlisted UN/COMMON to build out new flows with a keen focus on repeat purchasers and creating brand loyalty.

%Increased In Flow Revenue

%Increase in YoY Revenue

%Increase in Deliveries MoM

New Flow Builds

The Dermalogica team knew that a lack of automated flow best practice was holding back their Email Marketing program. UN/COMMON jumped in to identify the key pre-purchase and post-purchase customer touchpoints that needed to be added and optimized within the Dermalogica flow infrastructure. UN/COMMON placed a critical focus on improving subscription rates for Dermalogica by implementing a subscription upsell, welcome, cancellation and winback flow.

Brand Value Props

UN/COMMON realized quickly that the key touchpoints in campaigns and flows needed to be elevated to truly focus on the amazing differences between Dermalogica products and other competitors. UN/COMMON worked closely with Dermalogica leadership to understand the brand ethos, tone, voice as well as product unique selling propositions to ensure these key market differentiators were all captured at the most integral touchpoints with customers.

The UN/COMMON team knows Klaviyo inside and out. The setup and buildout of the Dermalogica automated flow infrastructure was great and the UN/COMMON team comes very prepared for all collaborative discussions. What we enjoy most about working with UN/COMMON is their core focus on being CRM/Email Marketing experts and then taking that knowledge and implementing it into our email/sms program.

- Sandy Johnson, Director of eCommerce