Industry
Beauty & Cosmetics
Services
Consumer Retention
An international pop star, a highly anticipated product line, and just one month to prepare for an international brand launch. UN/COMMON partnered with Rare Beauty by Selena Gomez on a go-to-market strategy that balanced email and marketing in the beauty industry best practices with the uniqueness the brand was founded on.
%Increased in Owned Revenue
%Increased in Automated Flow Conversion Rate
Retention Program Buildout
Even when the clock is ticking, our team always thinks before we act. Before launch, our to-do list included capturing subscribers, synchronizing email and SMS sends, strategizing content highlighting the essence of the Selena Gomez brand, and educating and engaging readers in the weeks before products dropped.
Automated Flow Framework
With our retention marketing team handling the email setup and launching all automated flows, our expertise as a Klaviyo agency allowed us to seamlessly integrate and code transactional emails from Rare Beauty’s connected Shopify apps. We customized these emails to ensure a cohesive brand experience and optimized them using Klaviyo’s industry-leading best practices.
Beauty Best Practices
All industries are not created equal. Cosmetics brands, for instance, tend to have fewer SKUs, more hesitation to buy without trying, and a growing demand for ethical and sustainable ingredients and production. Having worked with a wide range of beauty brands, UN/COMMON built on our past learnings marketing in the beauty industry by leveraging the subject matter experts on our team to grow the Rare Beauty eCommerce business.
The UN/COMMON team was really thoughtful in the recommendations they made regarding industry best practices; an understanding of the market; as well as an understanding of our business and brand-related goals.
- Bernice Merlini, Vice President, ecommerce & Digital Marketing for Rare Beauty by Selena Gomez
Core partners
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.