Conair partnered with UN/COMMON to bring cohesion to a broad, multi-category product portfolio through a unified lifecycle strategy. The mission: create a consistent, personalized customer experience across brands and channels while driving measurable gains in engagement and revenue.
The Opportunity
With products spanning beauty, grooming, and home categories, Conair's lifecycle efforts needed greater alignment. Messaging varied across product lines, personalization was limited, and customer journeys lacked continuity. To scale owned revenue, Conair required a centralized framework that could intelligently adapt to diverse customer needs.
Our Approach
UN/COMMON built a predictive, portfolio-wide lifecycle system designed to deliver relevance at scale. By leveraging advanced segmentation and flow personalization, we connected products, behaviors, and customer intent into a single, performance-driven ecosystem.
Key initiatives included:
-
Unifying lifecycle strategy across multiple product lines
-
Implementing predictive segmentation to tailor messaging by intent
-
Personalizing automated flows to improve relevance and conversion
-
Establishing a testing roadmap to continuously optimize engagement
The Impact
The result was a more cohesive customer journey and a stronger owned-channel performance engine. With consistent messaging and smarter personalization, Conair saw significant improvements across revenue, engagement, and conversion metrics.
Results:
-
52% increase in owned revenue
-
57% increase in click rate
-
69% increase in conversion rate
What This Means for the Brand
Conair now operates with a lifecycle framework built for scale—one that brings clarity to a complex portfolio while driving sustained growth through owned channels.
By aligning strategy, data, and automation, the brand is positioned to continue expanding customer value and performance across every category it serves.
Core partners
Client tech stack
See More Work
