Industry
Beauty & Cosmetics
Services
Revenue Optimization
A clean beauty brand for all skin types, Florence by Mills has a cult-like following. With such a following, the need for a lightning-fast and user-friendly site was at the forefront of Florence by Mills’ to-dos. Enter UN/COMMON's beauty marketing experts. A speed audit identified significant opportunities to greatly enhance the Florence By Mills site experience: compressing images, removing unused scripts, and reducing code bloat. Florence By Mills ' site performance skyrocketed through custom app optimizations, a UX refresh, and a revamped loyalty program.
%Increase in YoY conversion rate
%Increase in Add to Cart
%Increase in Q4 AOV
UX DESIGN PRODUCT LAUNCH REFRESH
The Florence by Mills team sought the support of UN/COMMON’s UX design services team to refresh their website during key product launches throughout the partnership. Beginning with the launch of their first-ever fragrance, the UN/COMMON team optimized the homepage and landing pages to ensure a cohesive, on-brand site experience that supported users through pre-, during, and post-product launch.
IMMERSIVE SHOPPING EXPERIENCE
During the key period of Q4, the UN/COMMON team combined design assets from holiday product line packaging to bring the brand’s holiday vision to life on their homepage. Incorporating bespoke seasonal aesthetics and tailored functionality, the revamped user interface seamlessly transitioned shoppers into an immersive online shopping environment that evoked the holiday spirit. This enhancement drove a 27% YoY conversion rate increase during the peak holiday beauty advertising and shopping months.
The Noticed team was really thoughtful in the recommendations they made regarding industry best practices; an understanding of the market; as well as an understanding of our business and brand-related goals.
- Client Name, Role
Core partners
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.