florence by mills
florence by mills
Industry
Beauty & Cosmetics
Services
Revenue Optimization
A clean beauty brand for all skin types, Florence by Mills has a cult-like following. With such a following, the need for a lightning-fast and user-friendly site was at the forefront of Florence by Mills’ to-dos. Enter: UN/COMMON. Through a speed audit, significant opportunities were identified to greatly enhance the Florence By Mills site experience: compressing images, removing unused scripts, and reducing code bloat. Through custom app optimizations, a UX refresh, and a revamped loyalty program Florence By Mills' site performance skyrocketed.
%Increase in YoY conversion rate
%Increase in Add to Cart
%Increase in Q4 AOV
florence by mills

UX DESIGN PRODUCT LAUNCH REFRESH

The Florence by Mills team sought out the support of UN/COMMON’s UX design team to refresh their website during key product launches throughout the partnership. Beginning with the launch of their first-ever fragrance, the UN/COMMON team optimized the homepage and landing pages to ensure a cohesive, on-brand site experience that supported users through pre-, during, and post-product launch.
florence by mills
florence by mills
florence by mills
florence by mills

IMMERSIVE SHOPPING EXPERIENCE

During the key period of Q4, the UN/COMMON team combined design assets from holiday product line packaging to bring the brand’s holiday vision to life on their homepage. Incorporating bespoke seasonal aesthetics and tailored functionality, the revamped user interface seamlessly transitioned shoppers into an immersive online shopping environment that evoked the holiday spirit. This enhancement drove a 27% YoY conversion rate increase during the peak holiday shopping months.
florence by mills

Core partners

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