Industry

Beauty & Cosmetics

Services

Consumer Retention

REVAMPED RETENTION STRATEGY LEADs TO BLUME-ING SUCCESS

Blume partnered with UN/COMMON's consumer retention experts to enhance revenue while upholding their mission. The collaboration began with a revamp of email templates, introducing an engaging design that harmonized with the brand and online store. Personalizing emails played a pivotal role in elevating the customer experience, contributing to the achievement of marketing goals. Overall, UN/COMMON's optimization of Blume's email strategy led to increased revenue, stronger customer relationships, and an enhanced brand reputation further solidifying their online presence in the beauty and skincare space.

%Increase in AOV

%Increase in open rate

%Increase in campaign revenue

Strategic Personalization

The team at UN/COMMON jumped in and began with optimized campaign templates and strategic segmentation, resulting in increases in both open and click-through rates. Adding an element of personalization through product recommendations customized based on the customer’s location and season led to a massive increase in revenue generated from campaigns, which helped to set the Blume team up for eCommerce success.

Revamped flow infrastructure

The Blume team knew that a lack of automated flows were holding back their retention program. UN/COMMON quickly analyzed and segmented audience types and created a unique flow infrastructure to optimize the email strategy and introduced seven new automated flow types designed to generate interest automatically at the right time in the buying cycle, ensuring conversions and program success.

We hired UN/COMMON to be our Email Marketing Agency of record as our email revenue had become stagnant. UN/COMMON provided end-to-end ownership of our entire retention program and had very clear and concise strategic recommendations based on our needs. The communication from the team and quality and strategy of our email campaigns and flows was great!

- Bunny Ghatrora, Co-Founder & COO, Blume