Industry
Beauty & Cosmetics
Services
Redesign & ReplatformLifecycle Marketing
Pixi Beauty, founded by Swedish makeup artist Petra Strand, has been a beacon of skin-loving care and color for over 25 years. Known globally for its award-winning Glow Tonic, Pixi embodies a mission to empower natural radiance through innovative, multi-purpose products that resonate with beauty enthusiasts worldwide. However, as their brand grew, Pixi recognized the need for an eCommerce presence that could match their ambition and legacy.
Digital Transformation
Pixi’s existing Shopify Plus site faced several challenges. Slow site speed and mobile responsiveness were affecting user experience, while an outdated design failed to reflect the vibrancy and story of the brand. Updating custom code required developer assistance, making agility difficult for their team. Additionally, the site lacked robust tools for product discovery and cross-category upselling, limiting its potential to engage and convert customers fully. And with over 200 SKUs to showcase—60 of which include makeup products with up to 18 shades each—our work required meticulous attention to structure and navigation.
Global Redesign and Relaunch
Enter UN/COMMON. Our team collaborated with Pixi Beauty to redesign and relaunch their US and UK eCommerce sites. The solution centered around a custom Shopify 2.0 build engineered to address the brand’s pain points and deliver a seamless shopping experience. We prioritized enhancing mobile UX and site speed, ensuring a smooth and responsive journey for users.
Exceptional Results
The results spoke volumes. After launching new US and UK sites in Q4 '24, Pixi Beauty saw a positive response in all significant conversion metrics: total conversion rate, add-to-cart rate, and average order value. These exceptional outcomes were achieved without compromising Pixi’s aesthetic or brand integrity, reinforcing its position as a leader in skin-loving innovation.
The Noticed team was really thoughtful in the recommendations they made regarding industry best practices; an understanding of the market; as well as an understanding of our business and brand-related goals.
- Client Name, Role
Core partners
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.