UN/COMMON has been named the Klaviyo 2026 Americas Partners of the Year, announced at K:BOS in Boston on September 9. The recognition follows nearly a decade of work in the Klaviyo partner ecosystem and years spent building retention programs for leading ecommerce brands.
As a Klaviyo Master Elite agency and Shopify Platinum Partner, UN/COMMON combines strategy, creative, data, automation and technical execution across email, SMS and connected customer journeys. Our lifecycle marketing team works with brands including Rare Beauty by Selena Gomez, Dermalogica, Nutrafol, Cuisinart, Conair, Black Rifle Coffee Company and Comfrt.
Klaviyo's 2026 K:Partners Awards recognized 24 agency and technology partners across its global ecosystem. Klaviyo named UN/COMMON the Americas Partner of the Year.
Klaviyo described the awards as recognition for partners advancing sharper strategy, faster execution and customer relationships that last. For ecommerce teams evaluating a Klaviyo agency, the award provides independent validation of platform expertise and client delivery.
The practical test remains performance. A strong partner must connect Klaviyo to the wider commerce operation, translate customer data into useful segments and journeys, and improve the retention measures that matter to the business.
Lifecycle marketing works best when strategy, creative, data and technology operate as one system. Many brands already send email and SMS, but still contend with fragmented customer data, incomplete automated flows, inconsistent creative and reporting that stops at channel activity.
UN/COMMON builds and manages Klaviyo programs around the complete customer lifecycle journey. That works includes:
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Email and SMS strategy, campaign planning and production.
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Behavioral automation across pre-purchase, post-purchase, loyalty, subscription and win-back flow journeys.
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Segmentation, personalization, testing and reporting tied to retention and customer lifetime value.
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ESP migrations to Klaviyo, platform setup, integrations and ongoing technical support.
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Deliverability monitoring, list health and subscriber acquisition.
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Klaviyo AI Capabilities: Customer Hub, Marketing Agency, Composer, MCP Integration with Claude
The award reflects a body of work across beauty, skincare, fashion, wellness, food and beverage, and consumer products. Three examples show how that work changes with each respective client challenge:
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Rare Beauty launched the lifecycle program for Selena Gomez from screatch with a coordinated program that increased owned revenue by 58 percent and automated-flow conversion rate by 16 percent.
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Dermalogica expanded its automated flow infrastructure around repeat purchase, subscription and loyalty, increasing flow revenue by 39 percent and year-over-year revenue by 19 percent.
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Rails combined stronger creative, personalization and structured testing to produce 436 percent quarterly growth in unique flow clicks and a 92 percent year-over-year increase in fourth-quarter owned revenue.
Each program addressed a different business need. Rare Beauty required speed and launch coordination. Dermalogica needed a stronger automation foundation. Rails needed sustained optimization across creative, targeting and testing. The common discipline was a lifecycle strategy built around customer behavior and measurable commercial outcomes. UN/COMMON will continue to be at the forefront of Klaviyo implements, lifecycle marketing best practice for globally recognized eCommerce brands and AI capability implementation for improved lifecycle marketing performance on the Klaviyo platform driving unparalleled results and revenue gains for our clients.
K:BOS 2026 also expanded the definition of expert platform work. Klaviyo described agencies moving beyond campaign execution into CRM strategy, data architecture, agent orchestration and revenue outcomes. New capabilities across Klaviyo Headless, Composer, the Klaviyo Data Platform, Personalization and Customer Agent broaden what brands can build on the platform.
For UN/COMMON, the priority is practical application. New technology must support clearer customer strategy, governed journeys and measurable improvement in retention and lifetime value. The platform will continue to change; the business standard should remain consistent.
UN/COMMON was founded in 2015 as a Shopify Plus agency and began building a dedicated lifecycle marketing practice around Klaviyo in 2017. That combination of commerce and retention expertise matters because lifecycle performance depends on more than the message in an inbox. Store architecture, customer data, merchandising, integrations and post-purchase experience all shape what a Klaviyo program can achieve.
The 2026 Americas Partner of the Year recognition is an important marker in that history. It also raises the standard for the work ahead: helping brands use Klaviyo with greater discipline, stronger creative and clearer accountability for business performance.
Who won the 2026 Klaviyo Americas Partner of the Year award?
Klaviyo named UN/COMMONas its 2026 Americas Partners of the Year at K:BOS in Boston.
Is UN/COMMON a Klaviyo Master Elite Partner?
Yes. UN/COMMON holds Klaviyo Master Elite status and identifies that tier as the top 0.2 percent of Klaviyo partners globally.
What Klaviyo services does UN/COMMON provide?
UN/COMMON provides lifecycle strategy, email and SMS management, automated flows, segmentation, creative, deliverability, reporting, migrations, platform setup, loyalty and subscription support. Additionally, UN/COMMON supports Klaviyo AI platform capabilities for our clients including Marketing Agent, Customer Hub, Composer and the MCP integration with Claude.
Does UN/COMMON work with Shopify Plus brands?
Yes. UN/COMMON is a Shopify Platinum Partner and supports ecommerce brands across Shopify Plus, Klaviyo and the wider commerce technology ecosystem. UN/COMMON manages the lifecycle marketing program of brands leverage a wide array of ecommerce platforms.
UN/COMMON helps ecommerce brands turn customer data into email, SMS and lifecycle programs designed to improve retention and customer lifetime value. Explore our lifecycle marketing services or talk to our team about what your Klaviyo program needs next.