Industry

Family & Kids

Services

Consumer Retention

TAKING AN IN-STORE EXPERIENCE TO A MULTI-CHANNEL ECOMMERCE PRESENCE

Norman & Jules trusted the expertise of UN/COMMON's Revenue Optimization and Consumer Retention teams to flawlessly extend their in-store charm into a compelling and revenue-generating online presence. Through meticulous site optimization and retention strategy and design, they crafted a holistic brand experience for their loyal customers. This strategic and cohesive multi-channel approach led to an impressive 98% surge in owned revenue, accompanied by a significant upswing in total revenue.

%Increase in overall conversion rate

%Increase in total revenue

%Increase in owned revenue

STRATEGIC PDP OPTIMIZATION

The CRO team at UN/COMMON jumped in and began optimizing the Norman & Jules’ site resulting in impressive KPI boosts from the get-go. The strategic expertise and UX design-forward application catapulted the Norman & Jules’ site to greatness. Beginning with a full PDP redesign, Norman & Jules’ PDP abandonment rate dropped 3% in the first 30 days alone. During the holiday season? The add-to-cart from the PDP capability increased by a remarkable 40%. Additionally, working in tandem with the Consumer Retention team, the CRO team created shop-by-age categories on site which led to increased site traffic and a more personalized email experience.

TAKING PERSONALIZATION TO THE NEXT LEVEL

UN/COMMON’s Consumer Retention team began their partnership with Norman & Jules with one main goal in mind: to up the ante with personalization in hopes of increasing overall engagement and conversion. By teaming up with UN/COMMON’s CRO experts, the Retention team quickly implemented “Shop by Age” features within campaigns and automated flow emails which led to an impressive 98% increase in overall owned revenue. The “Shop by Age” feature was heavily utilized throughout the year but especially during the pivotal Q4 time.