Industry
Family & Kids
Services
Consumer Retention
Norman & Jules trusted the expertise of UN/COMMON's Revenue Optimization and Consumer Retention teams to flawlessly extend their in-store charm into a compelling and revenue-generating online presence. Through meticulous site optimization and retention strategy and design, they crafted a holistic brand experience for their loyal customers. This strategic and cohesive multi-channel approach led to an impressive 98% surge in owned revenue, accompanied by a significant upswing in total revenue.
%Increase in overall conversion rate
%Increase in total revenue
%Increase in owned revenue
STRATEGIC PDP OPTIMIZATION
The CRO team at UN/COMMON jumped in and began optimizing the Norman & Jules’ site resulting in impressive KPI boosts from the get-go. The strategic expertise and UX design-forward application catapulted the Norman & Jules’ site to greatness. Beginning with a full PDP redesign, Norman & Jules’ PDP abandonment rate dropped 3% in the first 30 days alone. During the holiday season? The add-to-cart from the PDP capability increased by a remarkable 40%. Additionally, working in tandem with the Consumer Retention team, the CRO team created shop-by-age categories on site which led to increased site traffic and a more personalized email experience.
TAKING PERSONALIZATION TO THE NEXT LEVEL
UN/COMMON’s Consumer Retention team began their partnership with Norman & Jules with one main goal in mind: to up the ante with personalization in hopes of increasing overall engagement and conversion. By teaming up with UN/COMMON’s CRO experts, the Retention team quickly implemented “Shop by Age” features within campaigns and automated flow emails which led to an impressive 98% increase in overall owned revenue. The “Shop by Age” feature was heavily utilized throughout the year but especially during the pivotal Q4 time.
Core partners
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.
see more work
