The beauty industry is evolving rapidly, and direct-to-consumer (D2C) brands must adapt swiftly to stay competitive. Every aspect of a brand’s digital presence, from innovative eCommerce website design to lifecycle marketing and conversion rate optimization, must work seamlessly to drive growth.
At UN/COMMON, we specialize in helping beauty brands thrive with data-driven eCommerce marketing, strategic eCommerce website development, and high-performing Shopify custom theme development.
Our latest eBook, The Art of D2C Beauty Marketing, unveils the transformative power of the key strategies that drive successful beauty brands on Shopify Plus. Here are the main takeaways and real-world case studies from brands we’ve helped transform.
For many beauty brands, migrating to Shopify Plus is a game-changer. Its flexibility, scalability, and ease of use make it the ideal choice for D2C brands looking to grow. Working with a wide range of beauty brands allows us to build on past learnings and execute quickly and creatively.
Case Study: Wander Beauty
Wander Beauty faced site performance issues on Magento, which led to slow load times, security concerns, and a frustrating shopping experience. We migrated them to Shopify 2.0 and redesigned their entire shopping journey, focusing on:
💄 A mobile-first eCommerce website design for a better user experience
💄 Custom upsell and cross-sell features to boost AOV
💄 A rewards program to increase customer retention
UN/COMMON also redesigned the entire Wander Beauty shopping experience from the homepage, CLP, PDP, blog, navigation, footer, and sidebar cart, along with the entirety of the Information Architecture on site.
The result? A fast, high-converting, and scalable storefront that drives revenue growth. Wander Beauty experienced a 4.5% increase in conversion rate and a 6% increase in average order value. 🔗 Read the full story 🔗
A beauty brand’s website isn’t just a store—it’s an experience. eCommerce website design must be visually appealing and conversion-driven, ensuring shoppers move effortlessly from product discovery to checkout.
Case Study: Beautyblender
Beautyblender’s original site lacked best-practice UX and was limiting its growth. We stepped in with the following:
🪞 A parent-variant product structure to improve product organization
🪞 A full Shopify custom theme development to enhance site speed and engagement
🪞 Upgraded on-site search functionality for better product discoverability
The outcome? An 18% increase in AOV and a 20% revenue boost. 🔗 Read the full story 🔗
In eCommerce marketing, customer retention is not just necessary; it's essential. A robust email and SMS strategy ensures brands stay top-of-mind while building long-term relationships.
Case Study: Dermalogica
Dermalogica was missing key automation in its email marketing flows, leading to lost revenue. We helped them by:
🧴 Developing automated email flows to engage customers at every stage
🧴 Optimizing their subscription program for repeat purchases
🧴 Refining their brand messaging in email campaigns to highlight unique value propositions
These updates resulted in higher subscription rates, improved retention, and increased repeat purchases. We achieved a 39% increase in flow revenue, a 19% increase in YoY revenue, and an astounding 607% increase in deliveries month-over-month. 🔗 Read the full story 🔗
Beauty advertising is more than just stunning visuals—it’s about strategic storytelling, audience targeting, and data-backed optimizations. The right eCommerce agency knows how to craft compelling campaigns that translate into actual revenue. Our work with brands like Florence by Mills highlights the impact of a seamless UX, where elements such as site speed, navigation, and aesthetic appeal are optimized to enhance user satisfaction.
Case Study: Florence by Mills
With a devoted customer base, Florence by Mills needed an optimized beauty advertising strategy to support their first-ever fragrance launch. Our team:
✨ Conducted a site speed optimization audit to improve performance
✨ Implemented a seasonal UX/UI refresh for a cohesive on-brand experience
✨ Used A/B testing to refine the homepage and landing pages for maximum conversions
The impact? A 27% increase in conversion rate YoY and an 18% increase in add-to-cart during peak holiday shopping. 🔗 Read the full story 🔗
The best eCommerce marketing strategies aren’t based on guesswork. Actual data, A/B testing, and continuous iteration drive them.
Case Study: Ursa Major
Ursa Major partnered with UN/COMMON for a Shopify Plus optimization project that focused on:
🌿 Custom Shopify custom theme development to improve site speed and architecture
🌿 A/B testing incentives (like removing a gift-with-purchase) to boost conversions
🌿 Subscription page optimizations, resulting in a 26.3% increase in new subscribers
A data-first approach ensured that every design and marketing decision led to measurable growth. 🔗 Read the full story 🔗
Scaling a beauty brand in today’s D2C landscape requires more than a fantastic product—it takes a strategic and results-driven approach to eCommerce website development, eCommerce marketing, and beauty advertising.
At UN/COMMON, we take a profit-first approach, blending creativity, strategy, and technology to deliver real results.
Whether it’s:
✅ Replatforming to Shopify Plus for better scalability
✅ Custom Shopify theme development for high-performing storefronts
✅ Lifecycle marketing strategies that boost customer retention
✅ Conversion rate optimization to increase revenue
We help beauty brands turn their digital storefronts into revenue powerhouses.
📖 Want the playbook? Get The Art of D2C Beauty Marketing now and start transforming your eCommerce business today.