Liquid Death Redesign and Replatform
As a rapidly evolving company, Liquid Death required an eCommerce agency that could keep pace with its swift developments and was able to be agile enough to adapt quickly and imaginative enough to push the boundaries in technology and marketing. Enter UN/COMMON. Our collaboration was, and still is, centered on addressing these needs effectively, playing a key role in supporting Liquid Death's continuous innovation and success in their dynamic industry landscape across all of our service offerings: Consumer Retention, Redesign & Replatform, and Revenue Optimization.
REDESIGN REPLATFORM
To kick off our partnership, UN/COMMON launched into revamping Liquid Death’s eCommerce site, focusing on flexibility and speed. Our eCommerce website design enabled Liquid Death’s marketing team to efficiently create and manage landing pages and content, improved overall site speed, greatly enhancing their agility in digital campaigns while ensuring a faster browsing experience.
UN/COMMON’s conversion rate optimization experts took the stage after the site launch. Our mission was to be available to execute work rapidly without missing a deadline. Once the foundation of the new site and working relationship was built and launched, our core focus shifted toward creating and implementing a strategic roadmap built in collaboration with the Liquid Death team.
To further expand the impact of our partnership, UN/COMMON joined forces with Liquid Death's marketing & eCommerce team to boost merchandise sales and further develop their email and SMS programs. This involved revamping email personalization and flow infrastructure to enrich the customer lifecycle, conducting A/B tests, and prioritizing personalized messaging through segmentation. Looking ahead, we're expanding their reach by establishing email and SMS programs globally for the newly launched EU and UK websites, paying particular attention to compliance with regional regulations.
Core partners
