As Lux Unfiltered continued to evolve its brand and expand its customer base, the team partnered with UN/COMMON to ensure its lifecycle marketing experience reflected the same elevated standard as its products. Known for bringing a modern, luxury approach to self-tanning and body care, the brand needed a retention strategy that felt as thoughtful and intentional as the customer experience itself.
Our engagement focused on reimagining Lux Unfiltered's automated lifecycle program—aligning customer journeys, creative execution, and audience strategy to create a more seamless path from discovery to loyalty
Reimagining the Lifecycle Journey
As the brand's visual identity matured, there was an opportunity to bring greater cohesion across every customer touchpoint. We began with a comprehensive review of the existing lifecycle ecosystem, evaluating how customers experienced the brand after acquisition and where opportunities existed to strengthen engagement, conversion, and long-term retention.
Our work focused on both performance and experience, ensuring every interaction felt aligned with the premium nature of the brand.
our approach
Lifecycle Flow Transformation
We redesigned and rebuilt key automated customer journeys, refining flow architecture, messaging hierarchy, timing, and conversion pathways to better support customer needs throughout the lifecycle. Each experience was designed to feel intentional, relevant, and reflective of the brand's elevated positioning.
Creative & Brand Experience Refresh
Every flow was reimagined to align with Lux Unfiltered's updated visual identity and brand evolution. From design systems to content strategy, we created a more cohesive customer experience that reinforced brand affinity while improving performance across key lifecycle touchpoints.
Customer Journey Optimization
We identified opportunities to better support customers at critical moments—from product education and first purchase through replenishment and repeat purchase—ensuring messaging aligned with customer intent and behavior.
Audience & Segmentation Strategy Support
Alongside the lifecycle redesign, we partnered with the team to strengthen audience segmentation and targeting strategies, creating a foundation for more personalized customer experiences and future retention initiatives.
Balancing Brand Experience and Performance
For premium beauty and body care brands, retention is built through consistency, trust, and customer experience. The objective wasn't simply to improve flow performance—it was to create a lifecycle ecosystem that deepened customer relationships while supporting measurable business growth.
By bringing together thoughtful customer journeys, elevated creative, and a more strategic audience approach, Lux Unfiltered gained a lifecycle program that felt more aligned with the brand customers know and love.
Creating a Foundation for Sustainable Retention
The result was more than a collection of redesigned automations. Together, we established a stronger lifecycle framework designed to support both immediate performance gains and long-term customer loyalty.
With a more sophisticated customer journey, refined segmentation strategy, and elevated brand experience across every touchpoint, Lux Unfiltered was positioned to continue scaling retention while delivering a premium experience at every stage of the customer lifecycle.
Core partners
Client Tech Stack
See more work
