Industry
Fashion & Lifestyle
Services
Lifecycle Marketing
Peepers, a fourth-generation family-run eyewear brand, partnered with UN/COMMON to maximize their retargeting efforts, drive high-intent traffic, and unlock new revenue opportunities. With a profit-first approach and a focus on data-driven lifecycle marketing, we helped Peepers scale their email and SMS revenue while deepening customer engagement. From A/B testing and optimization to customer journey mapping and list segmentation, our approach wasn’t just about sending more messages—it was about sending the right messages to the right people at the right moments.
%Increase in YoY Quarterly Flow Revenue
%Increase in YoY Quarterly SMS Revenue
%Increase in YoY Conversion Rate
A Lifecycle Strategy That Delivers
After a successful initial partnership, Peepers re-engaged with UN/COMMON to refine their flow optimizations, focusing on high-impact touchpoints that drive long-term brand loyalty. We provided strategic flow builds to nurture new leads and VIPs, email design feedback tailored to increase conversion rates and owned email and SMS revenue, and segmentation expertise to drive hyper-personalized messaging that strengthened brand affinity.
Turning Shoppers into Loyal Customers
Our lifecycle marketing team identified opportunities to elevate the brand's content and flow logic strategy, significantly increasing engagement and conversion. By aligning Peepers' email and SMS flows with consumer shopping patterns and personal style preferences, we didn’t just increase conversion rates—we created an experience that made customers want to return. The result? A stronger connection between Peepers and their audience, leading to sustainable revenue growth and a lifecycle strategy built to scale.
Core partners
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.