Vital Body's personalized email flow journeys
Industry
Wellness
Services
Lifecycle Marketing
Vital Body Therapeutics, a valued long-term partner, has cultivated a loyal customer base through its exceptional CBD products and our collaborative efforts to enhance customer lifetime value and strengthen loyalty. UN/COMMON's primary objective over our 5-year client relationship has been to boost CLV, retain dedicated customers, and encourage them to explore the brand's entire product range.
%Personalized Flow Journeys Increased Flow Revenue 57% YoY
%Repeat-purchase Nurture Flow Revenue Increased by 253% YoY
Building Long-term Loyalty
UN/COMMON facilitated the launch of a loyalty rewards program designed to enhance customer engagement and retention. The program allows customers to earn points for every purchase, which can be redeemed for discounts, exclusive offers, and early access to new products. By rewarding repeat customers, the program encourages ongoing purchases and fosters a deeper connection with the brand, driving long-term loyalty and increasing customer lifetime value.
Maximizing cross-sell
One of our key achievements was implementing a repeat-purchase nurture series designed to encourage valued customers to return and explore the entire product range. Drawing on insights from previous promotional testing, we identified an effective discount strategy to maximize conversions. The series is strategically timed and personalized based on the type of product purchased, effectively driving cross-sells. This initiative has significantly strengthened customer loyalty and boosted repeat purchases.
Engaging Audiences With Spa-Inspired Content
While Vital Body Therapeutics is featured in five-star spas across the country, our mission was to highlight how customers can experience the same therapeutic and relaxing benefits at home for a pain-free life. The team developed spa-focused email campaigns to educate users and reinforce the brand's core values. Through thoughtful content testing and continuous learning, these emails resonated with the audience and ranked among the month's top revenue-driving campaigns.
To enhance the customer experience, we integrated categories into the website email signup form, allowing visitors to select from various options. This helps reduce barriers and ensures they receive personalized content based on their specific interests. It also provides an opportunity to highlight product pairings and suggest tailored routines to meet their needs.
Core partners
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.