After building brand recognition through successful wholesaler relationships with ecommerce giants such as Sephora and Nordstrom, Sunday Riley saw the need to take the next step and build an ecommerce site for themselves. In addition to getting a piece of the booming beauty industry, they’d now have access to valuable customer data that they weren’t privy to before. Additionally, possibilities opened up for Sunday Riley to drive traffic and target new customers through their own digital marketing efforts. With a tight deadline before the launch, UN/COMMON worked with Sunday Riley’s designers to develop a Shopify Plus site that would allow the brand to scale in a way it never could before—and opened up a stream of revenue that wasn’t available previously.