With a simple shopping funnel on the site, optimizing the PDP (product display page) was of the utmost importance to the emerging beverage brand Lemon Perfect. With a higher-than-average bounce rate on the PDP, UN/COMMON identified that improving the UI by shifting the page layout above the fold on mobile and desktop would significantly impact performance. Leveraging our expertise in conversion rate optimization services, we implemented these changes, leading to a 25% drop in Lemon Perfect's PDP abandonment rate within weeks.

Increasing AOV by even a few dollars per order significantly affects the bottom line for D2C brands. Improving AOV on-site was a key task for UN/COMMON to tackle at the top of our partnership with Lemon Perfect. We advised installing a dynamic sidecart app that offers personalized recommendations sitewide, dramatically improving AOV in the checkout funnel.

With on-site performance improving across the board, UN/COMMON shifted gears to support Lemon Perfect in launching a rewards program with key tech stack partner Yotpo. The core goal of the Yotpo launch is to increase customer retention and customer lifetime value with both short and long-term positive net gains.