Industry
Food & Beverage
Services
Revenue Optimization
A rapidly scaling CPG brand asked UN/COMMON to improve product page performance, conversions, and launch a rewards program.
%Decreased PDP Abandonment Rate
PDP Strategy
With a simple shopping funnel on the site, optimizing the PDP (product display page) was of the utmost importance to the emerging beverage brand Lemon Perfect. With a higher-than-average bounce rate on the PDP, UN/COMMON identified that improving the UI by shifting the page layout above the fold on mobile and desktop would significantly impact performance. Leveraging our expertise in conversion rate optimization services, we implemented these changes, leading to a 25% drop in Lemon Perfect's PDP abandonment rate within weeks.
AOV Lift
Increasing AOV by even a few dollars per order significantly affects the bottom line for D2C brands. Improving AOV on-site was a key task for UN/COMMON to tackle at the top of our partnership with Lemon Perfect. We advised installing a dynamic sidecart app that offers personalized recommendations sitewide, dramatically improving AOV in the checkout funnel.
Rewards Program
With on-site performance improving across the board, UN/COMMON shifted gears to support Lemon Perfect in launching a rewards program with key tech stack partner Yotpo. The core goal of the Yotpo launch is to increase customer retention and customer lifetime value with both short and long-term positive net gains.
One of our biggest pain points coming into the partnership with UN/COMMON was our website usability and accessibility…and after the key changes that UN/COMMON has made, so far so great! Our core team members at UN/COMMON provide clear and consistent communication and are always very helpful and eager to help us succeed and grow the Lemon Perfect business.
- Shaun Kopko, Customer Experience Manager, Lemon Perfect
Core partners
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.
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