INNbeauty Project

innbeauty
innbeauty
Industry
Beauty & Cosmetics
Services
Consumer Retention

Recognizing the need for a transformative approach, iNNBeauty Project enlisted
UN/COMMON to overhaul their digital marketing strategy. By focusing on personalized, segmented, and continuously evolving marketing flows, integrating innovative content, and leveraging the synergy between Attentive and Klaviyo, UN/COMMON significantly enhanced customer engagement and marketing effectiveness. The results speak for themselves—a more cohesive brand experience, improved customer retention, and a robust increase in marketing efficiency.

%Increase in Revenue Per Recipient from Klaviyo
%Increase in Open Rates from Flows
%Increase in Revenue from SMS Flows

Initially, UN/COMMON’s efforts concentrated on iNN BEAUTY PROJECT’s adhoc marketing campaigns. However, recognizing the greater potential in tailored flows, the team quickly pivoted to develop more complex, engaging flows, including product-specific abandoned browse and cart, and post-purchase engagement.

Through thorough A/B testing in both the Welcome Series and Abandoned Cart email and SMS journeys, UN/COMMON garnered a 50% increase in revenue per recipient and 447% increase in SMS flow revenue.

innbeauty
innbeauty
innbeauty
innbeauty
innbeauty

Core partners

Klaviyo
We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.
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