Industry

Fashion

Services

Consumer Retention

Challenge and opportunity

Leveraging a supremely engaged YouTube following, Googan Squad needed support to build out a retention marketing program from scratch.

%YoY Increase in Email Campaign Revenue

%Increase in Browse Abandonment Flow Revenue YoY

%Increase in Owned Revenue YoY

Unique Audience Approach

After migrating Googan Squad’s retention program to Klaviyo, UN/COMMON was tasked with understanding Googan’s unique voice and audience and the best way to communicate to this audience segment. Googan Squad’s primary channel to reach its fans is YouTube so UN/COMMON worked diligently to translate that engagement via YouTube to retention marketing. We identified the key tone of voice, copy, and design spoke to this passionate audience, incentivizing them to take action through strategically curated email sends.

Retention Infrastructure

Googan knew they were sitting on a gold mine; the combination of a deeply passionate brand following and a significant email list just waiting to be communicated with…UN/COMMON has built out the foundation for Googan’s retention efforts on a multitude of fronts; a robust automated email flow infrastructure, to SMS marketing launch and deciphering how to communicate with the Googan customer in the most authentic way possible. UN/COMMON has fully built out a customer journey and continues to analyze and optimize creatively to strategically increase performance into the future.

We needed to capitalize on tremendous opportunities with email & sms marketing, but lacked in-house resources to do so…Our partnership with UN/COMMON has been everything we signed up for and more…From the first month of our partnership we saw gains across the board. Even more importantly we've been able to keep the momentum and continuously hit our growth objectives along the way.

- Matthew Bergerson, VP of Brand, Googan Squad

Core partners

We’re honored to rank in the top 0.2% of Klaviyo partners to achieve Master Elite status globally. It’s a stat we’re super proud of so you can expect our eCommerce marketing services to match.

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