Industry
Food & Beverage
Services
Redesign & ReplatformLifecycle MarketingConversion Optimization
Gardencup, a trailblazer in the health-conscious food sector, sought to revolutionize its digital footprint and enhance its customer experience. Through an innovative website redesign, we revamped the user interface, aligning it with the brand’s new style guidelines. We collaborated to craft comprehensive lifecycle marketing and conversion optimization strategies and redesigned key elements of the online shopping experience to drive engagement and boost sales.
%Increase in Email Marketing Flow Click-through Rates
%Increase in Email Marketing Campaign Click Through Rates
Elevating Gardencup's Online Experience
Gardencup's website transformation was a pivotal step in enhancing its online presence. We integrated a fully custom Recharge SDK into their Shopify system. This integration streamlined the checkout process, providing users with a seamless and intuitive experience. Emphasizing the brand’s identity, the site adhered to newly developed style guidelines that enriched the user interface with cohesive and modern design elements. The improvements didn't stop there; the bundle builder feature was significantly enhanced, allowing customers to easily customize their orders. As a result, Gardencup’s website now stands as a robust platform that not only attracts but retains customers by offering a smooth and engaging shopping experience.
Lifecycle Marketing Mastery
The collaboration between Gardencup and UN/COMMON led to a significant enhancement in lifecycle marketing. By focusing on customer retention, the strategy incorporated advanced email and SMS campaigns tailored to engage users at every journey stage. This approach involved crafting a comprehensive customer journey roadmap, identifying gaps, and implementing optimized communication flows. The initiative aimed to increase engagement and conversion rates. These gains were driven by a cohesive design system that reinforced brand consistency across all touchpoints, from emails to SMS communications. The improved lifecycle marketing retained existing customers and transformed one-time buyers into loyal brand advocates by employing a detailed segmentation strategy.
Conversion Optimization Breakthroughs
By strategically redesigning key elements such as Product Detail Pages (PDPs), navigation, and the homepage, UN/COMMON Agency streamlined the customer journey. The PDPs featured dynamic ingredient highlights and detailed nutritional information, catering to Gardencup's health-conscious audience. A standout improvement was the addition of a sticky add-to-cart button on mobile, which increased usability and conversions. Including user-generated content (UGC) further strengthened brand community engagement by providing social proof. The revamped navigation improved the site’s structure, making it easier for customers to find what they need. At the same time, the homepage redesign focused on creating a visually appealing and fast-loading experience.
Digital Transformation
Gardencup exemplifies how purposeful digital transformation can inspire growth and innovation. By prioritizing data, UN/COMMON created a better customer experience and employed smart marketing strategies that stand out in today’s D2C competitive market.
The Noticed team was really thoughtful in the recommendations they made regarding industry best practices; an understanding of the market; as well as an understanding of our business and brand-related goals.
- Client Name, Role
Core partners
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.