Food & Beverage
Consumer Retention
Needing a tailored retention marketing strategy that is as unique as your product was a must when DRNXMYTH began their search for an agency and UN/COMMON fit the bill. DRNXMYTH and UN/COMMON joined forces to revamp their monthly cocktail emails, define audience types through strategic segmentation and bring life to their automated flow strategy—all aimed at taking charge to specifically nurture their repeat customers turning them into brand advocates.
%Increase in YoY owned revenue
%Increase in AOV
%Increase in unique click rate

Custom campaign template design

With a focus on boosting brand loyalty, conversions and increasing AOV, the Consumer Retention team strategized and designed a custom template for DRNXMYTH’s exclusive monthly cocktail. This strategic implementation supported the brand’s desire to quickly turnaround the next month’s selection while not sacrificing the quality of design in turn boosting opens, clicks, and conversions.

Refreshed segmentation strategy

Alongside the elevation of DRNXMYTH’s creative design, UN/COMMON quickly analyzed and segmented audience types to thoughtfully retarget engaged contacts with products they showed interest in. These audiences were then utilized throughout campaigns and automated flows that were designed to generate interest automatically at the right time in the buying cycle, ensuring conversions and program success.

Core partners

We’re in the top 0.2% of Klaviyo Master Elite Partners—in the world. It’s a stat we’re super proud of so you can expect our service to match.