Industry
Food & Beverage
Services
Revenue Optimization
Curious Elixirs partnered with UN/COMMON’s Revenue Optimization team to align their objectives with our expertise, given their ambitious array of initiatives from the start. The outcome of the partnership showcased a highly successful website that not only met but exceeded expectations within a remarkably short timeframe, catapulting the world's most intriguing non-alcoholic elixirs into a standout in the food and beverage landscape.
%Increase in click rate
%Increase in AOV
Bundle and save cart addition
With a focus on boosting conversions and increasing AOV, the Revenue Optimization team proposed, crafted, and implemented a tailored "bundle and save" feature within the cart drawer. This strategic addition not only generated additional revenue during their busy season, but also surpassed the Curious Elixir team’s KPI targets, demonstrating the effectiveness of our collaboration.
Key touchpoint ux optimization
Taking a mobile-first approach, the UN/COMMON UX team designed a UX flow that not only supported users in adding additional products to their cart, but clearly communicated discount incentives and product recommendations. On the PDP level, the team executed an overhaul of the Curious Elixir product form. With a large quantity of variant selectors such as pack size, subscriptions, and delivery frequency, we proposed a dynamic UX that simplified the experience of making these selections for the Curious Elixir customer, while establishing a clear and cohesive visual hierarchy.
The Noticed team was really thoughtful in the recommendations they made regarding industry best practices; an understanding of the market; as well as an understanding of our business and brand-related goals.
- Client Name, Role
Core partners
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