Industry

Food & Beverage

Services

Consumer Retention

CATAPULTING A BANGING BRICK-AND-MORTAR BUSINESS INTO ECOMMERCE SUCCESS

Bang Cookies is widely known for its brick-and-mortar locations but wanted to expand its eCommerce store as well. Recognizing the overall decline in the performance of their online store and their email marketing program, Bang Cookies enlisted the help of UN/COMMON’s Consumer Retention team to provide them with strategic guidance and a built-out roadmap that would help them improve their overall email deliverability, engagement, and revenue metrics.

%Increase in flow conversion rate

%Increase in overall click rate

%Increase in overall conversion rate

STRATEGIC PERSONALIZATION

UN/COMMON was able to dive right in and create new and improved campaign templates as well as optimize their current segmentation strategy, resulting in stark increases in both their open and click-through rates. Their method? They created more streamlined engaged segments as well as personalized subscriber segments customized based on specific cookie flavor preferences and interests, which led to quick KPI increases as well as a large increase in the overall deliverability health of their program.

OPTIMIZED CUSTOMER JOURNEY

The Bang Cookies team saw a consistent decrease in their automated flow performance and knew they were missing out on lost revenue. UN/COMMON’s Consumer Retention team quickly analyzed the holes and opportunities within their flow ecosystem and jumped into action; optimizing their core flows with updated triggers, refreshed designs, and incorporating more personalized elements such as dynamic content based on the recipient's preferences, history, and purchases.