Innovation and adaptability are the cornerstones of the eCommerce industry, and UN/COMMON stands out as a pioneering force that redefines how D2C brands leverage digital marketing. As a distinguished eCommerce agency and a trailblazing Shopify Plus partner, we are not just a team of globally dispersed employees but a passionate community committed to elevating our clients' brands through our unique and unconventional strategies.
Our approach is holistic and disruptive. From fashion advertising to beverage branding and beauty marketing, we ensure every marketing dollar spent is a step toward sustainable and profitable growth.
Join us as we pull back the curtain and reveal the dynamic culture at UN/COMMON, a unique blend of respect, mutual support, and an unyielding pursuit of excellence. Whether you're a D2C business owner, marketing professional, or eCommerce stakeholder, get ready to explore a partnership that defies the ordinary and unlocks your brand's full potential.
Nine years ago, UN/COMMON was born from a vision in a modest apartment outside Philadelphia. With only $500 in capital, our founder, Adam Ali, embarked on a journey that would transform a small idea into a multimillion-dollar eCommerce digital marketing agency.
The initial challenge was rebranding and replatforming a fashion brand's eCommerce business from Magento to Shopify Plus. This pivotal project marked our entry into the industry and set the foundation for our approach—seeing the bigger picture of running a successful D2C brand. This journey wasn't just about growth in numbers; it was about challenging the traditional agency model and setting new standards in digital marketing.
The transformation of UN/COMMON from a $500 startup to a thriving multimillion-dollar eCommerce agency is a story of ambition and strategic innovation. Our commitment to excellence and unique vision initially propelled the agency forward. UN/COMMON quickly differentiated itself from traditional conversion rate optimization agencies by focusing on sustainable growth and the full spectrum of eCommerce needs. Our approach emphasized holistic strategies—from user experience to lifecycle marketing. This comprehensive outlook attracted notable clients like Ursa Major and Lemon Perfect and fostered long-term partnerships. Each project allowed us to refine our methods and broaden our impact in the digital marketing landscape. As a top digital marketing firm in Philadelphia, we've maintained our core values while expanding globally. Today, as Shopify Plus partners and email marketing specialists, we continue to redefine industry standards and help D2C brands achieve unprecedented success.
UN/COMMON's global expansion into North America and the MENA region in 2024 signifies a strategic move to broaden our reach and influence in the eCommerce industry. With Micah Levy's appointment as CEO of North America, we are poised to build on our strong foundation in this key market, leveraging advanced technologies and data-driven insights to drive growth and innovation. This expansion opens up exciting new opportunities for our partners in these dynamic markets.
Meanwhile, our strategic expansion into the MENA region, led by Adam Ali, will focus on the UAE, Saudi Arabia, and Qatar—dynamic markets rich with opportunity.
This growth is not just about geography; it's about embracing diverse cultures, understanding unique consumer behaviors, and implementing innovative strategies tailored to each region. By enhancing our presence in these vibrant markets, we are better equipped to serve our existing clients while welcoming new partnerships with brands eager to unlock international potential.
Through this global expansion, UN/COMMON remains dedicated to redefining the future of eCommerce with bold ideas and unwavering excellence that transcends borders.
We pride ourselves on redefining what it means to be an eCommerce digital marketing agency. Unlike the traditional churn-and-burn models, we maximize client investments through innovative UX, creative, and lifecycle marketing strategies. Our approach is rooted in understanding the customer journey, ensuring that every interaction is meaningful and drives conversion.
We forge deep partnerships beyond standard client-agency relationships by prioritizing people, respect, and equality. We're not afraid to challenge norms, and our commitment to authenticity and distinctiveness sets us apart as more than just another agency.
As email agency and Shopify Plus partner, we leverage our expertise to guide brands through the complexities of digital growth. Regardless of industry, our strategies are designed to disrupt the status quo, providing sustainable and profitable solutions that propel D2C brands to new heights of success.
The cornerstone of UN/COMMON's strategy is creating sustainable and profitable growth for D2C brands. We recognize that longevity and profitability require more than surface-level tactics in today's competitive landscape. Our comprehensive approach integrates conversion rate optimization, strategic UX design, and lifecycle marketing to ensure that every facet of a brand's digital presence is optimized for success.
We understand the nuances of consumer behavior and market trends and tailor our strategies to meet each client's unique needs, fostering resilience and adaptability. As trusted email marketing specialists and an eCommerce web design agency, we align our goals with our clients, ensuring that each step is towards sustainable growth.
Our focus on long-term success means that we build relationships and strategies that drive immediate results and lay the foundation for future achievements. This commitment to holistic growth sets us apart in the digital marketing landscape.
Being a Shopify Plus partner is pivotal in UN/COMMON's ability to deliver exceptional results for D2C brands. Our expertise in Shopify's robust platform allows us to offer customized solutions that address our client's unique challenges and opportunities.
As partners, we have access to advanced tools and resources that enable us to implement scalable and efficient eCommerce solutions. This collaboration enhances our ability to execute comprehensive strategies, from seamless UX design to effective conversion rate optimization.
Our partnership with Shopify Plus bolsters our technical capabilities and reinforces our commitment to innovation and excellence. We leverage this platform to give clients a competitive edge and ensure their digital storefronts are optimized for user engagement and revenue growth.
At the heart of UN/COMMON's company culture lies a commitment to people-first values and respect. We believe fostering an inclusive and supportive environment is crucial for personal and professional growth.
Our ethos prioritizes equality, ensuring everyone feels valued and empowered to contribute their best. This culture of respect extends beyond our team to our clients, creating partnerships built on trust and mutual understanding. Placing people at the forefront of our interactions, we cultivate a thriving community where diverse ideas and experiences drive innovation.
Our dedication to these values ensures we lead by example, continuously striving to uplift and inspire those around us. This focus on respect and inclusivity sets UN/COMMON apart, enabling us to deliver impactful results while nurturing a positive and dynamic workplace.
Mutual support and shared expertise are fundamental pillars of UN/COMMON's culture. Our collective success is driven by the strength of our team and the open exchange of knowledge. This environment encourages collaboration and continuous learning, empowering each team member to leverage their strengths for the greater good.
By fostering a culture of reciprocal support, we ensure that everyone has the resources and encouragement needed to thrive. This ethos extends to our client relationships, where shared expertise catalyzes success.
This collaborative approach enhances the quality of our solutions and builds a sense of community and shared purpose.
In a rapidly evolving digital landscape, we are not content with following industry norms; instead, we actively seek to challenge and redefine them.
Our willingness to embrace innovative ideas and push boundaries reflects this boldness. Our team thrives on creativity and the courage to explore uncharted territories, essential in delivering groundbreaking solutions for our clients.
We cultivate an atmosphere where creativity and experimentation are valued; we empower our team to think differently and achieve extraordinary results. This commitment to disruption sets us apart from traditional agencies. It ensures that we consistently deliver value to our clients, helping them stand out in a crowded marketplace and achieve their business goals.
At UN/COMMON, our commitment to excellence is echoed in the voices of our team members, whose testimonials speak volumes about our culture and values. Employees consistently highlight the collaborative environment and mutual respect that define our workplace.
⭐ "Here, your ideas matter, and innovation is encouraged," says Alistair Gibson, Senior Shopify Developer, underscoring our culture of inclusivity and creativity.
⭐ Alyson Sweriduk, an eCommerce Strategist, praises the team's unified approach, stating, "We truly function as a cohesive unit, supporting each other's growth and learning."
⭐ Head of Consumer Retention Katherine Hans shares this sentiment: "The focus on personal and professional development here is unmatched."
These testimonials reflect how our people-first values are more than words; they are lived experiences. UN/COMMON not only delivers exceptional results to clients but also ensures the success and satisfaction of its employees.
UN/COMMON's comprehensive digital marketing approach is designed to drive measurable results for D2C brands. We integrate diverse strategies, including conversion rate optimization, lifecycle marketing, and UX design, to create a cohesive framework that addresses every aspect of the customer journey.
Our email marketing specialists, designers, and strategists collaborate to ensure that each campaign is targeted and impactful. Leveraging data-driven insights and innovative solutions, we optimize every touchpoint, enhancing engagement and conversion rates.
Our commitment to continuous improvement and adaptation ensures that our strategies remain effective in a dynamic digital landscape.
By fostering a culture of learning and development within our team, we ensure that our capabilities expand alongside the growth of our clients. As we move forward, our dedication to delivering exceptional results will remain unwavering, guiding brands through the complexities of the digital world and helping them achieve their goals.
UN/COMMON is poised to lead the way into the future, driving innovation and success in every project we undertake.
Interested in joining the team? Check out our perks, employee testimonials, and open roles!