Industry
Fashion
Services
Lifecycle Marketing
Comfrt came to us with a strong brand foundation: a loyal audience, a clear aesthetic, and an established lifecycle program. As the business continued to grow, the team was looking for deeper visibility into performance and a more intentional framework to support ongoing lifecycle optimization.
Our role was to refine, clarify, and strengthen their existing lifecycle ecosystem — ensuring the strategy, analytics, and creative direction were aligned with how customers actually engage with the brand.
%YoY Revenue Growth
%Lift in Automated Flow Revenue
Implementing Klaviyo Marketing Analytics
A core focus of our partnership was onboarding Klaviyo Marketing Analytics, giving the Comfrt team a clearer, more actionable understanding of lifecycle performance across the customer journey.
We worked closely with their team to audit existing flows and segmentation logic, Establish a clean, scalable analytics framework, Surface behavioral insights to guide future lifecycle decisions, and Create shared visibility into lifecycle impact and opportunity. This foundation equips the team with the data needed to optimize thoughtfully and scale with confidence.
349% YoY Revenue Growth
In parallel, we partnered on lifecycle strategy and creative refinement to ensure every touchpoint felt as intentional and elevated as the Comfrt brand itself.
Our work focused on Improving clarity and consistency across lifecycle messaging, Aligning content more closely with customer behavior and intent, and developing a creative direction that feels warm, modern, and authentic—elevated without feeling overproduced. The result is a lifecycle framework designed to support education, trust, and long-term customer relationships.
UN/COMMON helped us level up our retention program at a critical stage of our growth. As a small team, we needed experienced support to scale effectively, and their expertise in lifecycle marketing and Klaviyo gave us the right balance of strategy and execution, allowing us to operate like a much larger team and make an immediate impact on growth.
- Nala Hanna, Director of Retention and Loyalty, Comfrt
248% Lift in Automated Flow Revenue
Rather than rebuilding from scratch, our work with Comfrt focused on strengthening the foundation already in place—combining clearer analytics, sharper strategy, and more intentional creative to support future growth.
With the right infrastructure and insights in place, Comfrt is well positioned to continue evolving their lifecycle program in a way that feels both data-driven and deeply on-brand.
Designing Creative That Actually Converts
One of the most important pieces was creative direction. Comfrt’s look is
clean and modern and we wanted the lifecycle creative to feel the same—intentional but not overly polished, elevated without losing approachability.
We built a data-backed content system that prioritized: product education, texture-forward visuals, real-life use cases, and bite-sized value messaging.
The result felt less like “email marketing” and more like stepping into the
world of the brand.
Building the Foundation for Comfrt’s Next Chapter
Comfrt already had the audience, the loyalty, and the product. By rebuilding the infrastructure from the ground up—and crafting a creative language that felt authentically “Comfrt”—we helped turn passive interest into meaningful revenue and one-time shoppers into long-term customers.
Core partners
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