Industry
Food & Beverage
Services
Redesign & Replatform
What if creating your coffee blend was as easy and fun as ordering a pizza? Coffee Library partnered with UN/COMMON to bring that vision to life, redesigning their Shopify site into a fully custom, conversion-ready experience. From an intuitive blend builder to a wholesale lead engine, the new site turns creators into brand owners in under 60 seconds. This is more than a D2C relaunch—it’s a category rethink.
The UN/COMMON team brought calm confidence to the process, offering smart solutions whenever we hit a roadblock or curveball. It was clear we were working with experts who thought through every detail of bringing our vision to life. The site is clean, beautifully on-brand, and gave us a solid foundation to grow from—feedback from both new visitors and longtime partners has been overwhelmingly positive. The “Create Your Own Blend” experience quickly became the standout feature: intuitive, engaging, and seamlessly executed. From layout to backend support, the UN/COMMON team helped us turn a pretty abstract idea into something cohesive, functional, and true to our brand.
- Drew Hawkins, CEO, Coffee Library
From Blend to Brand—at the Speed of a Sip
Coffee Library is reshaping the private-label coffee space with a big idea: make creating your own blend as easy as ordering a pizza. However, their original Shopify site couldn’t communicate their value or convert traffic into meaningful D2C or wholesale growth. We redesigned the experience to reflect the brand’s adventurous personality and unique proposition: letting creators, restaurateurs, and entrepreneurs build and brand their specialty-grade coffee in under 60 seconds. The new site merges storytelling, conversion flow, and customization tools into a single, frictionless funnel.
Make Your Own Blend (Without Breaking a Sweat)
The centerpiece of Coffee Library’s vision is a fully interactive “create your own blend” experience. But the risk? Confusion and hesitation. We designed a flow that makes the process feel exciting, not intimidating—starting with a guided quiz, and ending with an intuitive bag builder. With no signups or minimums, it’s as accessible to the first-time gifter as it is to the full-on flavor nerd.
Built to Attract B2B Buyers—Without the Bloat
Coffee Library lacked a digital lead funnel despite being primarily a wholesale-first business. We solved that with a reimagined wholesale landing page that communicates service offerings, showcases past collaborations, and makes it dead-simple to book tastings or service calls online. It’s not just about selling more beans—it’s about scaling relationships.
A Homepage That Brews Curiosity
From the moment visitors arrive, Coffee Library’s new homepage invites them into a curated experience. Anchored by bold value props—no signups, no minimums, 25 origins available year-round—it guides shoppers to the right path: create your own blend, shop our favorites, or explore our collabs. The experience is playful, modern, and built with content expansion in mind.
A Product Page That Doesn’t Just Sell—It Teaches
Inspired by best-in-class examples from Onyx and Stumptown, we designed product detail pages that elevate the story behind every bean. Flavor profiles, brew tips, and sourcing notes live alongside clean buying controls and upsell opportunities. For creators and connoisseurs alike, it’s more than a bag of coffee—it’s a personalized experience delivered with clarity and craft.
Core partners
As one of the first few Shopify Plus partners, UN/COMMON has been delivering innovative, profit-driven eCommerce solutions from the start. Built for speed, reliability, and demand generation, Shopify Plus now powers 13,000+ merchants, offering enterprise-level capabilities with the flexibility to grow and evolve.