What if creating your coffee blend was as easy and fun as ordering a pizza? Coffee Library partnered with UN/COMMON to bring that vision to life, redesigning their Shopify site into a fully custom, conversion-ready experience. From an intuitive blend builder to a wholesale lead engine, the new site turns creators into brand owners in under 60 seconds. This is more than a D2C relaunch—it’s a category rethink.
From Blend to Brand—at the Speed of a Sip
Coffee Library is reshaping the private-label coffee space with a big idea: make creating your own blend as easy as ordering a pizza. However, their original Shopify site couldn’t communicate their value or convert traffic into meaningful D2C or wholesale growth. We redesigned the experience to reflect the brand’s adventurous personality and unique proposition: letting creators, restaurateurs, and entrepreneurs build and brand their specialty-grade coffee in under 60 seconds. The new site merges storytelling, conversion flow, and customization tools into a single, frictionless funnel.
Make Your Own Blend (Without Breaking a Sweat)
The centerpiece of Coffee Library’s vision is a fully interactive “create your own blend” experience. But the risk? Confusion and hesitation. We designed a flow that makes the process feel exciting, not intimidating—starting with a guided quiz, and ending with an intuitive bag builder. With no signups or minimums, it’s as accessible to the first-time gifter as it is to the full-on flavor nerd.
Built to Attract B2B Buyers—Without the Bloat
Coffee Library lacked a digital lead funnel despite being primarily a wholesale-first business. We solved that with a reimagined wholesale landing page that communicates service offerings, showcases past collaborations, and makes it dead-simple to book tastings or service calls online. It’s not just about selling more beans—it’s about scaling relationships.
A Homepage That Brews Curiosity
From the moment visitors arrive, Coffee Library’s new homepage invites them into a curated experience. Anchored by bold value props—no signups, no minimums, 25 origins available year-round—it guides shoppers to the right path: create your own blend, shop our favorites, or explore our collabs. The experience is playful, modern, and built with content expansion in mind.
A Product Page That Doesn’t Just Sell—It Teaches
Inspired by best-in-class examples from Onyx and Stumptown, we designed product detail pages that elevate the story behind every bean. Flavor profiles, brew tips, and sourcing notes live alongside clean buying controls and upsell opportunities. For creators and connoisseurs alike, it’s more than a bag of coffee—it’s a personalized experience delivered with clarity and craft.
Core partners
